Podcast
Having a jewelry business these days sort of requires you to double as a marketing guru. Or at least it definitely feels that way sometimes! You’re learning new terms like “sales funnel” “pixel” and “brand assets”…
It’s no secret. Everyone is pretty much hanging out on Facebook. So it’s naturally a really good way to connect with those DREAM Clients who’re gonna love your jewelry! Because of the ever-changing algorithms…posting on your…
Have you ever wondered to yourself, How are other jewelry designers running their business? Do you wish you could peek over the shoulder of a super successful six-figure designer and get a glimpse of how they’re getting…
There are three things in life. The things you know, the things you don’t know, and the things you don’t know you don’t know. That last one can get you into serious trouble! It was also me…
The jewelry world is full of clutter and noise. Because of that, it’s become increasingly more challenging to stand out and grab your DREAM client’s attention, especially online. That’s why YOUR ability to create an immediate…
Every new (or even seasoned) designer can struggle with being able to locate the perfect clasp or chain or gemstone (for the right price). At times it might seem that there are too many options but other…
Wondering how to stand out on Facebook can cause some serious stress, confusion and overwhelm. Can you relate? You’re not alone! With changing algorithms and fan pages, Facebook especially can be a tough nut to…
Writing about yourself is never easy. It’s hard to know what things to write about, how people will interpret it, and if your message will come across the way you intended it. You know you’re supposed…
Let’s face it… Owning a jewelry biz isn’t always easy. … I know it hasn’t been for me. So how are you going to deal with that fact? Life doesn’t always cooperate. Shipments don’t arrive…
Think of your favorite musician. The one you’ve listened to a million times, whose songs you belt out in the shower, the car, and the subway. (Oops! Yes, there were totally other people there.) For me this is…