Sales and Relationship Building

#267 7 Epic Virtual Trunk Show Ideas to Boost Your Holiday Sales

By Tracy Matthews / September 1, 2020

If you couldn’t tell already, I’m something of a virtual trunk show junkie.  That means we need to be creative about ways to engage with our Dream Clients – and virtual trunk shows are more relevant than ever.…

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#266 The “No-Discount’ Abandoned Cart Email Sequence with Chris Orzechowski

By Tracy Matthews / August 25, 2020

Email marketing gets results, plain and simple. When you have direct access to your audience you can grow a business around any product in any economy.  I’ve been saying this for years. And whenever I meet someone as…

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#262 From Successful Side Hustle to a 6+ Figure Business in Less Than a Year with Gitti Lindner

By Tracy Matthews / July 28, 2020

If you’re running a side hustle and wondering – can I really turn this into a full-time business? You need to meet Gitti Lindner… Gitti is a ceramicist and founder of Cinder Ceramics. What began as a side…

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#261 Visionary Habits that Create Quick Momentum

By Tracy Matthews / July 21, 2020

Do you have a clear vision of what you want out of your business? We creatives tend to dream big – and contrary to popular belief, that’s actually a gift in business, if you know how to use…

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#259 How to Crash Your Business to Reach Your Goals with Jason Ayers

By Tracy Matthews / July 7, 2020

Crashing your business is probably the last thing you want to think about right now, yeah? But what if I told you that understanding how to tank your business could actually be your ticket to reaching your goals?…

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#258 Birthday Episode – Change Your Story with Jason Ayers

By Tracy Matthews / June 30, 2020

Happy Birthday to Flourish & Thrive Academy! 8 years ago Robin and I committed to demystifying the jewelry industry and helping designers find their spark and build businesses that support their creativity. Since then, F&TA has undergone a…

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#256 Core Values and How to Position Your Brand to Align with Them

By Tracy Matthews / June 16, 2020

I want to do something a little different this week… 2020 has been a year of reflection and change for me, and I hope it has been for you, too.  So I decided to reevaluate and get real…

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#253 Mind-Blowing Success Stories to Inspire You with Robin Kramer

By Tracy Matthews / May 19, 2020

What’s the most important tool to set yourself up for success? A good support network. Here at the Flourish and Thrive Academy, we aim to create antifragile businesses that can survive anything. Robin Kramer is my dear friend…

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#252 The Fine Jewelry Virtual Trunk Show That Brought in 39K in 2 Hours with Shehana Kimiangatau

By Tracy Matthews / May 12, 2020

Many designers feel weird about selling right now, but now is the time for online businesses to grow in a major way. People are cooped up at home and are shopping online more than ever.  With so many…

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#251 How to Host Your Own Virtual Art Fair with Ana Maria Andricain

By Tracy Matthews / May 5, 2020

People are doing amazing things with their businesses right now!  Many designers have actually increased their sales during this uncertain time by pivoting their business models and utilizing creative strategies to sell online. Adaptation, creativity, and collaboration have…

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