Sales and Relationship Building

#121 How ​to ​Make ​$7,000 ​or ​More ​in ​2 ​Hours ​Using ​Facebook Live ​with ​Lisa ​Lehman

By Tracy Matthews / October 31, 2017

We’re coming to you live from Chicago!   I have the amazing Lisa Lehman here from Studio Jewel with me to talk about her very successful Facebook live sale!   The girl made $7,000 in just two hours…

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#116 How to Use Messenger Bots to Increase Sales, Build Your List and Nurture Customer Relationships

By Tracy Matthews / September 26, 2017

Email inbox getting out of hand?   You’re not alone!   One way to connect with customers in a non-email way is setting up Facebook Messenger automatic replies…or bots!   Like robots.   Yes, we have arrived to…

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#106 Ask Tracy: What to do When Your Jewelry Business is at a Stand Still

By Tracy Matthews / August 15, 2017

Feeling stuck is a common struggle for jewelry makers trying to grow from side-hustle seller to full-time jewelry designer.   It seems like we’re getting a lot of questions about this lately from our online groups and comments.…

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#60 How to Use Instagram to Spike Your Holiday Sales with Melissa Camilleri

By Tracy Matthews / September 27, 2016

Now that F&TA Live is over…there is only one thing I’m thinking about…. The big debate…. No, not the presidential debate last night (not going to get political here)…. But the debate about the new changes in Instagram…

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#51 Your 5 Biggest Sales Roadblocks and How to Fix Them

By Tracy Matthews / July 26, 2016

Before we get started today, find your pulse.   Really, do it…feel it beat for a few seconds.   What your pulse is for your body, sales are for your jewelry biz.   Sales are the lifeblood of…

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#49 Building Relationships With Social Influencers To Increase Your Sales with Lauren Zavlunov and Jeanne Verger

By Tracy Matthews / July 12, 2016

It looks like this:   You see a commercial for Product A on television, and you think that it looks interesting, so you make a mental note to try to look for it later.   You log onto…

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#42 How to Sell Your Jewelry into Retail Stores: 12 Strategies to Increase Wholesale Sales

By Tracy Matthews / May 24, 2016

Do you remember when you were a kid and you dove (or fell) into the deep end of the swimming pool for the very first time? Overwhelming + a little scary, right? That’s the same feeling a lot…

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#26: How I Booked Over $30K in Profits Converting Leads From My Website

By Tracy Matthews / February 9, 2016

On today’s podcast, I am sharing my personal journey in building websites, increasing online sales, and cultivating lasting relationships. You should definitely listen to this episode, but if you want to go directly to the source and learn…

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#8: The Key to Building Lasting Business Relationships with Robin Kramer

By Tracy Matthews / November 12, 2015

The answer: Your customers should know, like, and trust you. In today’s episode, we’ll be talking all about the know, like, and trust factor and share our keys to building lasting business relationships. Click here to download the…

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#4: How to Leverage Your Personality to Sell More of Your Art – with Sarah Ashley Longshore

By Tracy Matthews / October 29, 2015

Running a creative business is never easy, especially in the jewelry industry. It can be hard to balance designing and creativity with the brass tax of running a business. This is precisely the reason I wanted to chat…

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