Sales and Relationship Building

#167 How One Designer Grew Her Sales by 400% in 4 Months with Kena Treadway

By Tracy Matthews / September 18, 2018

Fear holds so many designers back from growing their jewelry sales to the level they really want.   Getting in a mindset of success requires you to take action when you’re afraid.   When you take action in…

Read More

#157 How to Create 10x the Content in Half the Time

By Tracy Matthews / July 10, 2018

Creating new content to keep up with your digital marketing can feel like a full time job.   I’m guessing you didn’t become a jewelry designer so you could write blog posts and Instagram captions 24/7?   But…

Read More

#154 Your Guide to Attracting Killer Holiday Press

By Tracy Matthews / June 19, 2018

Growing your jewelry business starts with growing brand awareness. If people don’t know who you are, they can’t fall in love with your jewelry! The best way to get noticed by your dream client is by getting your…

Read More

#146 How to Become the Exclusive Jewelry Designer for a Blockbuster Film with Black Panther’s Douriean Fletcher

By Tracy Matthews / April 24, 2018

It’s moments like this I’m reminded JUST how much I love what I do. We started remixing our podcast episodes into YouTube videos last year (we figured we should up our YouTube game). So you can imagine my…

Read More

#140 PR for Jewelry Designers with Sabina Hitchen

By Tracy Matthews / March 13, 2018

What’s the best way to get more exposure for your jewelry business? Getting featured by the media! You might be thinking, “easier said than done!” but it’s actually not as mystifying as you think to get PR for…

Read More

#122 Forging ​Amazing ​Client ​Relationships ​with ​Robin ​Kramer ​& Andrea ​Li

By Tracy Matthews / November 7, 2017

Ever wonder how some designers seem to always make sales without even trying?   When I started out, I definitely felt that way.   The secret to making consistent sales might be more obvious than you think!  …

Read More

#121 How ​to ​Make ​$7,000 ​or ​More ​in ​2 ​Hours ​Using ​Facebook Live ​with ​Lisa ​Lehman

By Tracy Matthews / October 31, 2017

We’re coming to you live from Chicago!   I have the amazing Lisa Lehman here from Studio Jewel with me to talk about her very successful Facebook live sale!   The girl made $7,000 in just two hours…

Read More

#116 How to Use Messenger Bots to Increase Sales, Build Your List and Nurture Customer Relationships

By Tracy Matthews / September 26, 2017

Email inbox getting out of hand?   You’re not alone!   One way to connect with customers in a non-email way is setting up Facebook Messenger automatic replies…or bots!   Like robots.   Yes, we have arrived to…

Read More

#106 Ask Tracy: What to do When Your Jewelry Business is at a Stand Still

By Tracy Matthews / August 15, 2017

Feeling stuck is a common struggle for jewelry makers trying to grow from side-hustle seller to full-time jewelry designer.   It seems like we’re getting a lot of questions about this lately from our online groups and comments.…

Read More

#60 How to Use Instagram to Spike Your Holiday Sales with Melissa Camilleri

By Tracy Matthews / September 27, 2016

Now that F&TA Live is over…there is only one thing I’m thinking about…. The big debate…. No, not the presidential debate last night (not going to get political here)…. But the debate about the new changes in Instagram…

Read More