Sales and Relationship Building

#184 The Truth About Why Most Jewelry Businesses are Broke (and What to Do About It)

By Tracy Matthews / January 16, 2019

Do you ever feel stressed about money in your business? đź’ł No matter how hard you try to make sales and keep the cash flow coming in, you can’t seem to keep the money in your account or…

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#181 Make 2019 the Best Year Ever With These 5 Words to Live By

By Tracy Matthews / December 25, 2018

Every year around this time, I reflect back on how I did… This year was no different… Always – ALWAYS – my reflection starts with my WINS! Girl, you crushed it! Then I have to check myself re:…

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#179 How to Create Branded Collaborations and PR Experiences with Janine Just

By Tracy Matthews / December 11, 2018

A recent NY Times Article announced that Conde Nast is selling off 3 of its publications due to a shrinking pool of advertisers and changes in the way content is consumed… …which in recent times isn’t so much…

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#171 How to Use LinkedIn to Grow Your Jewelry Sales with Becky Mollenkamp

By Tracy Matthews / October 16, 2018

Right now, LinkedIn probably sounds like Instagram’s awkward cousin in the world of social media.   But what it lacks in flash, it makes up for in substance…and sales!   The best part about using LinkedIn to grow…

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#167 How One Designer Grew Her Sales by 400% in 4 Months with Kena Treadway

By Tracy Matthews / September 18, 2018

Fear holds so many designers back from growing their jewelry sales to the level they really want.   Getting in a mindset of success requires you to take action when you’re afraid.   When you take action in…

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#157 How to Create 10x the Content in Half the Time

By Tracy Matthews / July 10, 2018

Creating new content to keep up with your digital marketing can feel like a full time job.   I’m guessing you didn’t become a jewelry designer so you could write blog posts and Instagram captions 24/7?   But…

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#154 Your Guide to Attracting Killer Holiday Press

By Tracy Matthews / June 19, 2018

Growing your jewelry business starts with growing brand awareness. If people don’t know who you are, they can’t fall in love with your jewelry! The best way to get noticed by your dream client is by getting your…

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#146 How to Become the Exclusive Jewelry Designer for a Blockbuster Film with Black Panther’s Douriean Fletcher

By Tracy Matthews / April 24, 2018

It’s moments like this I’m reminded JUST how much I love what I do. We started remixing our podcast episodes into YouTube videos last year (we figured we should up our YouTube game). So you can imagine my…

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#140 PR for Jewelry Designers with Sabina Hitchen

By Tracy Matthews / March 13, 2018

What’s the best way to get more exposure for your jewelry business? Getting featured by the media! You might be thinking, “easier said than done!” but it’s actually not as mystifying as you think to get PR for…

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#122 Forging ​Amazing ​Client ​Relationships ​with ​Robin ​Kramer ​& Andrea ​Li

By Tracy Matthews / November 7, 2017

Ever wonder how some designers seem to always make sales without even trying?   When I started out, I definitely felt that way.   The secret to making consistent sales might be more obvious than you think!  …

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