Sales and Relationship Building

#200 The BEST in Show Celebration

By Tracy Matthews / May 8, 2019

Wow! I seriously can’t believe this week was episode #200 of the Thrive by Design Podcast! I started this show because I wanted to serve the jewelry community in a bigger way. This work means the world to…

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#195 Guerrilla Marketing Strategies That Actually Work with Aggie Burnett

By Tracy Matthews / April 2, 2019

What are you waiting for? I asked my good friend Aggie Burnett, co-founder of Nomaterra fragrances, what she was waiting for to get to the next step in her business. Since her early 20’s, she’s nourished relationships with…

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#192 The Best in Content Marketing Strategy from Traffic & Conversion 2019

By Tracy Matthews / March 12, 2019

Traffic + Conversion = my 2 favorite words right now. Seriously! Can you name a better feeling than having your voice reach millions of fans? I know that there are people in the jewelry biz struggling to get…

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#191 Train Your Customers To Buy From You Online

By Tracy Matthews / February 28, 2019

Yes, you can sell your jewelry online! Or have you been doubting yourself? We all feel great doing what we know…but why is it so hard to pivot out of our routines? The real big struggle is when…

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#187 Visionary Series: Tips to Creatively Solve Problems in Your Business

By Tracy Matthews / February 4, 2019

Have you heard the saying: Mo’ Money Mo’ Problems? It’s the idea that your problems don’t go away when you have more money (or your business grows). In business terms: Mo’ Money, Different Problems. When my first company…

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#185 How to Use Storytelling to Sell More Jewelry

By Tracy Matthews / January 22, 2019

Think about all of the important lessons you’ve been taught in your life. Whether it was from a parent, or a college class, or an elderly person you met in line at the grocery store. Why are those…

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#184 The Truth About Why Most Jewelry Businesses are Broke (and What to Do About It)

By Tracy Matthews / January 16, 2019

Do you ever feel stressed about money in your business? 💳 No matter how hard you try to make sales and keep the cash flow coming in, you can’t seem to keep the money in your account or…

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#181 Make 2019 the Best Year Ever With These 5 Words to Live By

By Tracy Matthews / December 25, 2018

Every year around this time, I reflect back on how I did… This year was no different… Always – ALWAYS – my reflection starts with my WINS! Girl, you crushed it! Then I have to check myself re:…

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#179 How to Create Branded Collaborations and PR Experiences with Janine Just

By Tracy Matthews / December 11, 2018

A recent NY Times Article announced that Conde Nast is selling off 3 of its publications due to a shrinking pool of advertisers and changes in the way content is consumed… …which in recent times isn’t so much…

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#171 How to Use LinkedIn to Grow Your Jewelry Sales with Becky Mollenkamp

By Tracy Matthews / October 16, 2018

Right now, LinkedIn probably sounds like Instagram’s awkward cousin in the world of social media.   But what it lacks in flash, it makes up for in substance…and sales!   The best part about using LinkedIn to grow…

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