Sales & Marketing

#89 Simple Strategy to Sell More via Email Marketing

By Tracy Matthews / April 18, 2017

Pulling off a profitable promotion?   It’s definitely within your power!   Some designers get discouraged when they run a promo and don’t see tons of sales.   You might be feeling like promotions can’t work for you.…

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#88 How to Create a Marketing Plan for a Jewelry Promotion

By Tracy Matthews / April 11, 2017

Owning a jewelry business is FUN!   Being a jewelry designer, myself, I know as well as you…   There isn’t anything better than getting an email from a client gushing over the new piece they just bought!…

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#87 How to Build an Email List for Your Jewelry E-Commerce Business

By Tracy Matthews / April 4, 2017

Do you have email list envy?   It’s really true what they say, “The money is in the list”….well really the relationship with your list…   Whether you’re starting from zero or have a loyal base of customers,…

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#83 Facebook Ads 101 for Jewelry Designers with Kathleen Cutler

By Tracy Matthews / March 7, 2017

It’s no secret. Everyone is pretty much hanging out on Facebook.   So it’s naturally a really good way to connect with those DREAM Clients who’re gonna love your jewelry!   Because of the ever-changing algorithms…posting on your…

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#78 How to Explode Your Jewelry Sales Using Facebook Groups with Lauren Zavlunov

By Tracy Matthews / January 31, 2017

Wondering how to stand out on Facebook can cause some serious stress, confusion and overwhelm.   Can you relate?   You’re not alone!   With changing algorithms and fan pages, Facebook especially can be a tough nut to…

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#74 How to Make More, Sell More, and Get Noticed This Year

By Tracy Matthews / January 3, 2017

Think back to the last time you sold at a jewelry show. What do you do when someone comes up to your booth?   Did you hide?   I know you didn’t … but I’ve totally seen designers…

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#73 How to Make Up Your Mind When Your Fear Becomes Overwhelming

By Tracy Matthews / December 27, 2016

What emotions come to mind when you succeed?   Good ones, right?   You’re queen of the mountain! You feel happy, strong, brave, smart, and confident. You’re walking on air:; all smiles.   It’s amazing.   What about…

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#68 Boost Your E-Commerce Sales with Steve Chou

By Tracy Matthews / November 22, 2016

Let’s be honest, who doesn’t want to boost their e-commerce sales?   Of course you do!   If you have an online business, you’re likely gearing up for the busiest few weeks of the year.   The holidays…

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#66 Maximize Your Black Friday Trifecta Promotion

By Tracy Matthews / November 8, 2016

Welcome to crunch time!   In our jewelry biz world, these next 16 days are like finals week college or the night before your wedding.   They are make or break.   Just a reminder (but I’m sure…

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How to Get More Black Friday Weekend Sales From Social Media

How to Get More Black Friday Weekend Sales From Social Media

By Tracy Matthews / November 3, 2016

Along with the pile of leftover Halloween candy, there are a lot of marketing ideas you have to chew on this time of year! You know the Holidays are only a few weeks away and you want to…

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