EP337: Help and Hope for Start Ups and Makers with Full Time Jobs with Candice Eve Padro
“I have so many more options now to grow the business that I wouldn’t have before. So if you want to take it seriously, I would definitely make an investment in yourself and in your business.”
If you’re a busy parent, or working a full-time job, and just trying to make time to get your business off the ground, then this podcast is for you.
Blue Hair and Tattoos
Candice Eve Padro grew up in Queens in New York.
At 13, she saw Betsey Johnson’s fashion show, and it blew her mind She was inspired by Betsey’s crazy hair, clothes, jewelry and watched in awe as she did cartwheels down the runway.
enjoyed it so much, she wanted blue hair and tattoos someday.
Above all, Betsey inspired her to do
her own thing and work for herself.
Candice studied metalsmithing and jewelry design in college at Rochester Institute of Technology. She also started in-person craft shows while still a student.
After graduation, she jumped right into the jewelry industry when she got hired as a product developer for a Korean jewelry company.
Now, she’s been working with Avon for seven years, where she handles Avon’s sterling silver and women’s stainless steel collection.
Launching a Business Wwhile the World was Shutting Down
In 2018, Candice started taking business and social media courses and building her website while getting her first collection together.
By January of 2020, she launched her website. But around March, the world shut down because of the pandemic.
Candice is pretty much still in the start-up phase of growing her jewelry business. Because she launched during the pandemic, she struggles to get people’s eyes on her work.
She also ran into issues with manufacturers. She was getting pieces that had burnt plating, crooked stones, and visible glue. They charged her crazy prices, then ultimately ghosted her.
Guidance Specifically for Product-Based Businesses
Candice was taking business and social media coaching. Still, she couldn’t find specific coaching for product-based businesses, let alone a jewelry business.
She said she needed guidance on a lot of things like:
- How to do wholesale?
- How to register her business as an LLC?
- How to go about her tax ID number?
- The nitty-gritty about managing a business selling online compared to going to shows?
- How to make side cash?
- How does she turn her jewelry business into her primary source of income?
Mindset Shift and Finding Answers
Candice learned about Flourish & Thrive Academy through a mutual friend, who was impressed by her jewelry pieces. So, she followed FTA for a month.
When enrollment for Laying The Foundation was announced, she immediately signed up.
One of the best things she learned about was mindset.
Developing the right mindset helped her a lot because she lived in Brooklyn. Her rent was half of her salary, and she didn’t not have enough to set up a studio with a bench and torch. Plus, she was still dealing with manufacturer issues.
Then she realized the answers to her manufacturing problem had been within her reach all along.
She always thought that New York had the best manufacturers while offshore manufacturers had a bad rep.
But working at Avon debunked this belief, as she worked with well-vetted and excellent manufacturers.
So after some time, she finally reached out to them to help her with her business, and they were thrilled and ready to support her.
Community and Accountability
Candice is always thinking of what to do next for her business, so she asks everybody in the Diamond Insider’s community when questions arise.
She says everyone jumps on everybody’s questions to help them achieve their goals, and she has made great friends in the community through the weekly calls.
Candice also said that being coached by someone who has their own jewelry business and doing it on a daily basis is really awesome because she’s getting accurate advice from their knowledge and experience.
And because she is at the beginning stage, seeing people sell 6-figures or more a year has inspired her. Some of these 6-figure jewelry owners have also become her accountability partners and share their knowledge with her.
Candice says she loves staying involved in the community.
“I'm a true artist. I’m a very dreamy person, so if I’m left to my own devices nothing will happen, because I’ll just eat, sitting and dreaming up my dreams and never implement anything. I need accountability.”
Structure, Time Management, and Productivity
After taking Laying The Foundation, Candice said she learned how to strategize and preplan.
Now she has legitimate strategies that will bring revenue to her business and a structure where she sets time aside every day to work on her business.
She learned time blocking from her coach, Dawn, which has been a big help because her job is very demanding.
She was usually slammed all day, every day. With time blocking, she figured out how to merge her work schedule and lock her time out.
She says, “strategy, planning, and more structure have definitely helped get my mind straight.”
After 6 Months
Candice says, “As creatives, we come up with all the ideas. It’s just how to rein it in and implement it that’s what’s needed. It’s definitely been a huge help. Got so much done this year.”
She started in February, and her biggest goal was to cover the invoices from her manufacturers so she’s not paying out of pocket. And she did it.
Before Laying The Foundation, she didn’t know about email list and platforms like Klaviyo and Mailchimp. Now, she has 48 more people on her email list.
She also grew her Instagram followers by 60%. By implementing what she learned in Laying The Foundation, like networking with other small businesses.
She’s also monetizing her blog, added Tiktok and Pinterest accounts, and plans to grow them in 2022.
Candice says, “the percentage for my sales is gonna sound crazy. It’s increased 300% from the year before!”
Invest in Yourself and Your Business
Candice said, “LTF opened many doors for me… I have so many options now like to grow the business in different avenues that I wouldn’t have done before. So, if you want to take this seriously, I would definitely make an investment in yourself and in your business.”
Listen to the full episode above to hear Candice’s inspiring story about Help and Hope for Start-Ups and Makers with Full-Time Jobs.