EP337: Help and Hope for Start Ups and Makers with Full Time Jobs with Candice Eve Padro
“I'm a true artist. I’m a very dreamy person, so if I’m left to my own devices nothing will happen, because I’ll just eat, sitting and dreaming up my dreams and never implement anything. I need accountability.”
If you’re a busy parent, or working a full-time job,and just trying to make time to get your business off the ground, then this podcast is for you.
Introducing Candice Eve Padro, a full-time career woman who’s building her jewelry business, Abstracted Reverie, on the side.
Listen in for help and hope for your start up especially if you’re trying to build your business while raising a family or working a full-time job!
HOW IT STARTED
From the young age of 13, Candice was inspired to be a designer (and one with blue hair and tattoos) after attending a Betsey Johnson fashion show! Betsey inspired her to do her own thing and work for herself.
Candice studied metalsmithing and jewelry design in college at Rochester Institute of Technology and eventually got hired to design for Avon. Yet, that desire to start her own things was nagging her in the back of her mind.
Launching a Business While the World was Shutting Down
Candice decided to take the leap and get her side hustle out right as the pandemic started in 2020 and was struggling to get traffic to her website and eyes on her work!
Plus, she was designing her products and producing with a manufacturer who was all over the map, sent pieces that were terrible in quality (burnt plating, crooked stones, and visible glue) and they eventually ghosted her!
To say she was frustrated is an understatement. She felt disillusioned so she started looking for coaching to support her goals.
Guidance Specifically for Jewelry Businesses
Candice was taking business and social media classes. Still, she couldn’t find specific coaching for product-based businesses, let alone a jewelry business.
She said she needed guidance on a lot of things like:
- How to do wholesale?
- How to register her business as an LLC?
- How to go about her tax ID number?
- The nitty-gritty about managing a business selling online compared to going to shows?
- How to make side cash?
- How does she turn her jewelry business into her primary source of income?
Mindset Shifts, Productivity, and Growth
Candice learned about Flourish & Thrive Academy through a mutual friend, who was impressed by her jewelry pieces. So, she participated in the Jewelry Brand Makeover Bootcamp that we hosted that year.
When enrollment for Laying The Foundation was announced, she immediately signed up because she thought “If the boot camp was THAT good, then the program must be incredible!”
The accountability from our coaching staff and time-management tools helped her grow significantly in just 6 months.
She learned how to plan her business properly, launch collections the right way, and build marketing and email campaigns that actually got her sales. One of Candice’s favorite things was the time-blocking training led by Coach Dawn. This alone has helped her grow her business while working a full time job!
She says, “strategy, planning, and more structure have definitely helped get my mind straight.”
How She Got Support
One of Candice’s favorite aspects of the Laying the Foundation Program is the support from our coaches and peers in the private community. The coaches are also jewelry business owners with real world experience so they know what they’re talking about aka getting accurate advice from their knowledge and experience.
People are always there to answer questions and fuel ideas. And Candice is a great giver as well!
She loves supporting the other jewelry makers to help share her experience as a designer in corporate to share different ways of producing products.
She’s inspired by the business owners who are already selling 6-figures or more a year and it motivates her to keep on going. Some of these 6-figure jewelry owners have also become her accountability partners and share their knowledge with her.
“I have so many more options now to grow the business that I wouldn’t have before. So if you want to take it seriously, I would definitely make an investment in yourself and in your business.”
After 6 Months
Candice says, “As creatives, we come up with all the ideas. It’s just how to rein it in and implement it, that’s what’s needed. It’s definitely been a huge help. Got so much done this year.”
Because Candice was working full-time, she set tangible small goals that she could achieve, like..
- Having her business expenses cover her manufacturing costs so she wasn’t paying out of pocket.
- Setting up her email marketing on Klaviyo and growing her small but might email list (48 subscribers and growing a the time of this interview)
- Growing her Instagram following by 60%.
- Monetizing her blog, Tik Tok and Pinterest Accounts.
- And growing her sales by 300%
Candice says, “the percentage for my sales is gonna sound crazy. It’s increased 300% from the year before!”
Invest in Yourself and Your Business
Candice said, “LTF opened many doors for me… I have so many options now, like to grow the business in different avenues that I wouldn’t have done before. So, if you want to take this seriously, I would definitely make an investment in yourself and in your business.”
Listen to the full episode above to hear Candice’s inspiring story about Help and Hope for Start-Ups and Makers with Full-Time Jobs.