EP345 How ONE Geeky Maker Doubled Her Business to $265K by Doing Less
Some people believe you can’t make money off your creativity. You’ve been working hard to grow your jewelry business and prove them wrong.
You see other designerss who can do it. And they makes it look so easy.
But for some reason, success keeps eluding you. Every time you get close to selling your beautifully designed jewelry pieces, something happens and you end up back where you started.
Not this time.
Because today I’m going to reveal the tips and secrets that our featured Momentum student used to double her revenue from $130K to a whoopping $265K in just one year.
Meet Stephenie Denault. She’s a self-confessed geek designer who received very little support from her family when she decided to start her jewelry business.
She recalls the struggles of starting without a supportive community behind her. People who knew about her dyslexia and Attention Deficit Disorder (ADD) thought she’d never amount to anything. But she was determined to prove them wrong, so she did something she hadn’t done before.
She started selling her jewelry at craft shows, church fairs, and other events. After some time, she was approached by the Comic Con (Montreal) owners, who invited her to set up a table for the event. Little did she know, this would completely change the direction of her business and clientele.
But just as things were looking up, trade shows were canceled during the pandemic. Stephenie was worried she might not be able to sustain her business.
Still, she kept showing up for her customers online, and even posted a TikTok video of her rings. The video went viral and orders started pouring in. It was her big break that propelled her business forward.
Stephenie’s the first person in her family to own a business. She eventually earned enough profit to buy a house, and her parents now expressed how proud they are of their daughter, the successful jeweler.
Stephanie has taken the lessons she learned from our Momentum program and built a solid jewelry business in a very unique niche – the geeky community.
The tips and strategies she implemented to achieve success are valuable for any jewelry designer trying to make it online. You don’t want to miss this one.
Dial In On Your Dream Client
Stephenie has become a leader in her specific niche. Her work isn’t for everyone, but that doesn’t matter because she’s curated an audience of raving fans who are obsessed with her brand.
You shouldn’t be trying to sell to everyone. Instead, focus on a small range of products you know your dream clients will love.
Stephenie chose the cosplayers in the geek community as her main clientele. Over the years, she’s figured out exactly what her market wants, and she’s successfully migrated her loyal customers from Etsy onto her own website.
Be Realistic About Your Abilities
Nobody is good at everything.
If you know that you’re not good at something or there’s a specific task you hate doing, it’s best to invest in someone who can do it professionally. The work will be faster and higher quality.
It’s better to put your energy into tasks that will really push you toward your goals.
Don’t Give Up
This advice may sound overused, but it’s important.
Stephanie faced countless challenges on her journey, but deep down, she knew she was capable of achieving her dreams. That mindset is key.
There might be challenges in your journey as a solo business owner right now, but you have to keep going. Don’t let anyone tell you what you can or can’t do.
If you don’t have supportive people around you, keep looking. Stephenie did, and she found a supportive community of jewelers when she joined Momentum. It has an amazing open atmosphere where business owners cheer on for each other’s success.
Stephenie can now pay herself with the revenue she consistently makes from Le Dragon Argenté, her jewelry company in Quebec. Montreal, Canada.
Listen to the full interview above to hear more of the lessons Stephenie learned from Momentum. You can implement the same strategies to increase your jewelry business sales.