EP417: 3 Ways to Simplify Your Marketing Every Month
When you started your journey as a jewelry maker, you probably didn't anticipate the need to become a professional marketer as well. But here's the reality: if you're not actively marketing, it can be challenging to grow your business and engage your target audience.
Today we’re celebrating the 11th Anniversary of Flourish & Thrive and sharing practical tips to simplify your marketing efforts, allowing you to focus on what you do best… creating stunning pieces of jewelry.
Tip #1: Create Monthly Templates for Your Marketing Calendar
To ease the overwhelm of creating new content and ensure marketing consistency develop monthly templates. Consider the various cycles and trends within your niche and especially during the busy holiday season. The key to templates is to remember, you don’t need to reinvent the wheel!
Tip #2: Harness the Power of AI Tools
While I would not use AI to write your copy or content, you can leverage AI tools to speed up your marketing. For instance, map out your content ideas and record yourself discussing those topics on video. Then use AI tools to assist with transcriptions, video editing, and even generating more content ideas.
Tip #3: Simplify Your Marketing with a Virtual Assistant
If you’re struggling to keep up with your marketing, consider hiring a marketing VA to create blog posts and emails, as well as handle content planning, social media management, and engagement. A marketing VA allows you to focus on the creative aspects of your jewelry business while ensuring your marketing stays on track.
Bonus Tip: NEW!! Jewelry Marketing Club
Imagine having ready-made marketing materials delivered to you every month! Amazing, right? We're excited to announce our upcoming membership that offers “done for you” jewelry business marketing. Each month, you'll receive email templates, a marketing calendar, social media captions, customizable hooks, content ideas, trending reels, and even SMS templates. We’re here to help you simplify your marketing and provide you with the tools you need to succeed.
Here’s a quick overview of Podcast Episode 417:
[3:42] The importance of marketing your jewelry business
[5:56] Creating monthly templates
[9:50] How to create a content calendar
[12:29] Use AI tools to speed up your marketing
[21:43] Hiring a marketing VA
Marketing your jewelry business doesn't have to be overwhelming or time-consuming. By implementing these tips, you can simplify your marketing efforts and gain back valuable time to focus on creating and being the visionary of your company.
Embrace simplicity and efficiency, allowing your jewelry to shine and your business to grow and thrive.
xo, Tracy
Links:
Supercharge Your Online Sales Challenge
Buy My Book: The Desired Brand Effect
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