EP416: 11 FREE Ways to Build an Email List for Your Jewelry Business Using Social Media

11 FREE Ways to Build an Email List for Your Jewelry Business Using Social Media

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Ready to leverage the power of social media platforms like Instagram to supercharge your email list growth? Don't worry, I won't leave you hanging if Instagram isn't your cup of tea—I've got a couple of other ideas up my sleeve too!

Imagine the possibilities… social media has the incredible ability to connect you with people you might never have crossed paths with otherwise. It's like having a backstage pass to reach a whole new audience, and that's exactly what we're going to dive into today.

So, whether you're a social media pro or just dipping your toes into the digital world, Episode 416 of the Thrive by Design podcast has got you covered. 

We're going to explore 11 easy-to-implement strategies that won't cost you a dime but will deliver maximum results. Get ready to grow your email list using the power of social media without breaking the bank!

Why Email is Essential to Your Overall Marketing Strategy

It’s no secret that we’re at the mercy of the social media platforms’ algorithms and policies. And just when we think we’ve figured out how to “beat” the algorithm it changes again.

Instagram and Facebook can shut you down at any given time, for any reason. It’s scary, but true! And when that happens if you haven’t been growing your list, you lose all those connections you worked so hard to grow. 

One of our rockstar Momentum grads Alex Camacho, of Acid Queen Jewelry has been crushing it for years using social media to grow her business. But not too long ago Alex noticed an Instagram algorithm shift and her posts and videos were showing up less frequently. Alex had to pivot to save her business so she leaned into her list building efforts and started emailing her list every week sometimes more. Now, Alex’s one-of-a-kind collections sell out, because she regularly engages with her list of subscribers.

The Power of Email for Growing your Jewelry Business

Email can be a game-changer for growing your jewelry business. Here's the deal: when it comes to using social media to build your email list, engaging content is the name of the game. Gone are the days of posting a random image with a vague description and then disappearing into the digital abyss. It's time to get strategic and think about your social media presence in terms of growing that coveted email list.

So, here's my advice: take a step back and craft a solid strategy. Ask yourself, ‘how can I leverage social media to drive sign-ups on my website?’ Are you using eye-catching email pop-ups? Do you have a captivating landing page? What about a special offer that's simply too irresistible to pass up? These are the ingredients that will make people excited to join your email list.

Our rockstar students Meghan Boehm and Karina Harris are crushing it with email strategies…

Meghan Boehm, of Meghan Bo Designs and one of our Momentum grads increased her online sales by 695%, when she started emailing her list more than she had ever done previously. Clearly her consistency has paid off!

Karina Harris, of Waffles & Honey is a longtime member of our Flourish & Thrive community. Karina had a 430% increase in online sales, when she took our coaching advice and started emailing way more than she was comfortable. Her results are proof that the strategies you’re about to learn work! 

The Key to Using Social Media to Grow your Email List

Here's the secret sauce: a strong call to action. When it comes to building your email list, you need to be crystal clear about what you want your audience to do. Are you guiding them to your Link in bio or profile? Do you want them to slide into your DMs and join your VIP list? Or perhaps you're inviting them to visit your website for an exclusive opportunity. The key is to test different calls to action and see what resonates most with your audience.

Remember, it's all about experimenting and finding what works best for your jewelry business. Don't be afraid to mix things up, try new approaches, and adapt as you go. The more you fine-tune your strategy and create compelling content, the more successful you'll be in growing your email list through the power of social media.

So, get strategic, put those creative juices to work, and watch as your email list skyrockets with subscribers who can’t wait to buy your jewelry. When you utilize the 11 strategies I share with you in Episode 416, your jewelry business will grow and thrive!

In Podcast Episode 416 You’ll Learn 11 FREE Strategies to Build Your List with Social, like:

  • Using strong calls to action in your bio or profile
  • Offering exclusive discounts, contests and giveaways
  • Using links in Instagram stories
  • Creating quizzes to engage and gather email addresses
  • Collaborating with influencers
  • Cross-promoting with parallel brands
  • Inviting new followers to your list
  • And so much more!

Email Best Practices

Congratulations your email list is growing! Now what? Well, the journey doesn't end there. It's crucial to keep the momentum going and avoid list fatigue. That means consistently asking for signups using different strategies at least three to four times a week to get fresh new subscribers. At Flourish & Thrive Academy, we love offering freebies like on-demand masterclasses to entice people. We simply invite them to shoot us a DM for more information, which leads us to share our email opt-in link. 

When someone joins your email list, treat them like gold. Establish a consistent emailing cadence, sending at least one email per week if you're just starting out, and more frequently for established brands or during promotions. 

Set up a rock-solid nurture sequence of three to six emails to warmly welcome your new subscribers into your VIP community. These emails are essential for nurturing relationships and building loyalty.

Keep your subscribers excited and interested by regularly sharing valuable content, not just when you have a sale or promotion. Overloading them with promotional emails will only lead to unsubscribes. So, strike a balance and provide an abundance of nurturing content.

Here’s a quick overview of Podcast Episode 416:

[0:00] Why social media is so powerful for list building

[4:36] Building your email list is essential for your jewelry business

[7:15] Social media strategies for email marketing

[9:56] How to build your list on social media

[16:22] Using Facebook Groups and quizzes

[18:24] Cross promotions

[20:33] Think outside the box

With the 11 strategies and email best practices that I share in this episode, your list will continue to grow and serve as a powerful tool for your jewelry business. So, keep asking for subscribers, keep engaging, and watch your relationships and sales flourish!

Enjoy the episode!

xo, Tracy

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Email List Building Guide

Summer Reading List

Alex Camacho

Meghan Boehm

Buy My Book: The Desired Brand Effect

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