Search Results: email

#273 3 Ways to Identify If Your Marketing is Working or a Waste of Time

By Tracy Matthews / October 13, 2020

…Marketing Analytics I’m always raving about email marketing – because it works!  Email open rates and click-through rates are key to refining your marketing. Getting people to open your emails…

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11 Ways to Sell More Jewelry This Mothers Day

By Tracy Matthews / April 14, 2021

…part of a strategic email campaign. You’ll want to start your email schedule a few weeks before the big day so that your list is nice and warm right before…

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#309 How to Use Pinterest to Get More Traffic to Your Site, Grow Your Audience, and Make More Sales with Andrea Li

By Tracy Matthews / August 10, 2021

…other social media platforms, while you’re at it. Create Email List Opt-Ins Creating good content is only the beginning. The goal is to get people onto your email list. Andrea…

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#317 How to Navigate iOS Update Changes for the Holiday Season with Maisha Walker

By Tracy Matthews / September 28, 2021

…content you’re already publishing. For audience building during the holiday season, you should focus on… Facebook Page Likes Ads Instagram Follower Campaigns Email List Building By delivering these to a…

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What's Working in 2024 to Increase Your Website Traffic

Episode 465: 3 Lessons From Instagram and Facebook Crash Last Week

By Tracy Matthews / March 12, 2024

…at any given time.  Get out of Your Comfort Zone And Email People You need to be emailing your audience. I dive into everything from what you need to set…

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7 Proven Tips to Increase Exposure for Your Independent Jewelry Brand

By Tracy Matthews / August 6, 2012

…own way. 1. Keep Your Messages Short and Sweet It’s best to email an editor with a short message and a few low res images included in the body of the email….

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#24: Be More Efficient: 5 Ways to Market Your Jewelry in Less Than an Hour a Day

By Tracy Matthews / January 26, 2016

…that are truly working for your business. Step #4 Build Your Direct to Consumer Funnel (a.k.a. Email List) Social media and blogs are great tools, however, there’s just nothing else…

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#47 How To Get Awesome Testimonials From Your Customers

By Tracy Matthews / June 28, 2016

…to automate a system of emails after a client purchases a piece of jewelry from you. Adding an automated email asking for feedback, either in the form of a survey,…

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Marie Forleo’s B-School Review: Is it Right for Your Online Jewelry Business?

Marie Forleo’s B-School Review: Is it Right for Your Jewelry Business?

By Tracy Matthews / February 20, 2017

…your email list or to create a solid marketing plan for blogging, social media, and PR efforts..keep reading. After my first jewelry business failed, I realized that I needed to…

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#106 Ask Tracy: What to do When Your Jewelry Business is at a Stand Still

By Tracy Matthews / August 15, 2017

…that! Building Your Jewelry Brand Email List Having a list of interested potential customers is a goldmine for your jewelry business! It’s totally okay if your email list is small,…

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