Search Results: email

image of jewelry designers working on a marketing plan

10 Steps to Starting a Jewelry Business Marketing Plan

By Tracy Matthews / December 18, 2020

…your email list.  You’ll want to decide which platforms get priority in your business. A brief list to consider includes: your website, blog, social media, email list, and PR outreach….

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How to Create a Website for Your Handmade Jewelry in 5 Steps

By Tracy Matthews / August 24, 2021

…of your website step-by-step. Step #4: Set Up an Email List Opt-In (or Several) You might not think of email marketing as a foundational step to creating a jewelry brand…

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How One Jewelry Designer Grew Her Sales by 526% and Consistently Sells Out Her Collections

By Flourish Online / May 28, 2023

…aka automated email sequences, that nurture and build engagement on autopilot. Through email marketing and automated email campaigns, Alex started selling out of her collections quickly, sometimes within just 15…

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How To Sell to Retail Stores in 5 Steps

By Tracy Matthews / August 4, 2017

…#4 Email Etiquette: Email is great, but it is no (and I mean NO) substitution for meeting someone face-to-face or talking with them over the phone. Voice conversations are more…

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Top Tips for Having Maximum Sales at Jewelry Trade Shows

By Robin Kramer / September 3, 2013

…if you don’t reach them. Send a thank you note or email to your show contact. *A handwritten note is always best. Send an email to your entire email list…

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#27: Secrets to Building a Successful Jewelry Business Online (with Rio Grande’s Arien Gessner & Jamie Gros)

By Tracy Matthews / February 16, 2016

…often fall victim to poor marketing advice, with less emphasis on email collecting and too much on gaining social media followers. Email addresses, as Jamie pointed out, can be so…

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#42 How to Sell Your Jewelry into Retail Stores: 12 Strategies to Increase Wholesale Sales

By Tracy Matthews / May 24, 2016

…tools that will leave you feeling confident and courageous. Even if you’re super shy and get buyers calling and emailing you back which I know is a huge struggle for…

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EP370: The Automated Email Series That Boosts Sales for the Holidays

By Tracy Matthews / October 10, 2022

…is a series of 2-3 marketing emails or SMS texts that get sent out automatically when someone puts a product in their cart, then leaves without checking out. It’s one…

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EP425: How 4 Designers Hit BIG Goals in Just 90 Days

By Tracy Matthews / August 3, 2023

…our students stay focused on the right activities to drive results, quickly. Inside TYC our panel designers learned how to: Leverage the power of their email and SMS lists to…

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How to Leverage In Person Events to Grow Online Sales

Episode 468: How to Leverage In Person Events to Grow Online Sales (and Get 200 New Email + SMS Subscribers in 3 Days)

By Tracy Matthews / April 2, 2024

When was the last time you added 50, 100 or 200 new subscribers to your email list? It might not be intuitive, but every festival, trunk show and trade show…

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