branding
If you want to create The Desired Brand Effect in your business and have people coming back, you need clarity about your target market. Many first time designers and makers would usually obsess about their product and the…
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Unboxing experiences are a big deal in the eCommerce world. Small business owners who want to sell their products for premium prices need to think of creative packaging design ideas. Imagine I asked you to pick between two…
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Today I am thrilled to introduce you to Katie Seller, the irreverent and hilarious visionary behind Metal Marvels. Katie creates a wide variety of jewelry, apparel, and home goods designed to empower women to be themselves. Her honest…
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Your name carries a lot of weight. It’s how you identify your business, after all. But, is a name everything? Well, not quite. Your name can only get you so far. You also need a rocking jewelry logo.…
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Are you building a brand, or are you building a personal brand? A lot of designers are scared to be authentic online. I hear things like, “I’m just selling my products, I don’t need to post pictures of…
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If you think getting clear on your brand values doesn’t need to be a priority, get ready to change your mind, m’dear. I’ve got an inspiring interview for you today. Alyssa Miner is a Laying the Foundation grad…
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In the world of e-commerce, content is king. But how do you design a content marketing strategy that fits your brand, draws in your customers, and stands out in a saturated industry? Lacy Boggs is here to tell…
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I want to do something a little different this week… 2020 has been a year of reflection and change for me, and I hope it has been for you, too. So I decided to reevaluate and get real…
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In times of financial uncertainty and online-only shopping, jewelry can still thrive. Merging creative marketing solutions with the adaptation of online retail, independent jewelry designers who once relied on in-store sales are able to both stay afloat financially…
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“Shows are canceled, stores are closed, and sales are down. How do I sell at a time like this?” This sentiment has been popping up all over the jewelry community. It’s a scary and uncertain time, but you…
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