#305 Growing a Product Lifestyle Brand Where Your Personality is the Star with Katie Seller
Today I am thrilled to introduce you to Katie Seller, the irreverent and hilarious visionary behind Metal Marvels.
Katie creates a wide variety of jewelry, apparel, and home goods designed to empower women to be themselves. Her honest products give the finger to societal ideals and the idea of being “ladylike.”
I’ve been a total fangirl for Katie’s brand for years, and I’m so pumped to finally be releasing our interview together.
Her journey will inspire you to stop worrying about what others think and bring your authentic self to the forefront of your brand.
Keep an Open Mind
Katie never shies away from a new idea. If she wants to get something done, she does it.
The truth is, you already have an excellent network for coming up with new ideas: your customers.
Many of Katie’s best selling designs have come from customer recommendations. After all, they may know your brand better than anyone.
Above all, don’t be afraid to try new things and think outside the box. Sometimes you’ll never know if something works until you take the leap to find out.
Be Authentic in Your Branding
Katie had her doubts in the beginning.
Although she started Metal Marvels in 2012, it wasn’t until a rebrand in 2016 that she truly let her heart, soul, and personality shine through it.
There’s always a fear of what people will think. When you’re authentic to yourself, there are going to be people who don’t like it.
But there will be even more people who finally feel seen and represented by a brand. And that makes it worth it.
Think of what authentic branding would really look like for you.
Build a Strong Support Network
Your support network is everything.
When things get tough for Katie and she needs advice, she turns to her network of peers. People who do what she’s doing and can relate to her struggles.
Having a group of people whose strengths complement yours can be an excellent source for masterminding and brainstorming.
Sometimes all you need is a sounding board.
This episode is jam-packed with insightful and hilarious tidbits about Katie’s journey to true authenticity in business.
I highly recommend you listen to the full episode above for the complete experience.