coaching

2k to 60k in Just One Year: How This Jewelry Designer Beat the Odds and Crushed Her Online Sales in 2020

By Tracy Matthews / September 7, 2021

A 3,000% increase in online jewelry sales might sound impossible, but this designer actually did it – and during a global pandemic, no less! Emily C. Johnson has never been able to keep away from making jewelry. She…

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#308 Key Takeaways from the Expand Your Audience Event

By Tracy Matthews / June 28, 2021

I’m on a high this week, m’dear! Why? Because last week I hosted our Expand Your Audience – Grow Your Sales event, and it was a huge hit! I can’t wait to start hosting in-person events again next…

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#307 From Seasonal In Person Events to Daily Sales All Year Round with Erin Heydenreich

By Tracy Matthews / June 22, 2021

Did you build your jewelry brand on sales from in-person events? Then you probably have a lot in common with Erin Herdenreich of Betina Roza. Erin designs bright beachy jewelry for the rare brave soul. She sells her…

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#306 From All Her Eggs In One Basket to Thriving Online with Meghan Boehm

By Tracy Matthews / June 15, 2021

Let’s start the week right with another amazing success story from one of our Momentum graduates, Meghan Boehm. Meghan is the founder of Meghan Bo Designs, a jewelry brand for multi-faceted moms who want to look stylish whether…

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#302 Clearing Emotional Clutter + Getting Out of Your Own Way

By Tracy Matthews / May 18, 2021

If you feel like a mess on the inside, your business will, too. The past two years have been a huge process of personal transformation for me. Now that my 50th birthday month is here, I’ve been doing…

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#301 Align Your Business and Get Your Time Back

By Tracy Matthews / May 11, 2021

A few years ago, I ran into Jennifer Dawes, founder, and creator behind Dawes Design, at an event for the Chi Resp Jewelry Conference.  We were chatting about the direction of her company and she seemed EXHAUSTED. Her…

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#285 How this Designer Built a Values-Driven Business and More Than Doubled Her Sales this Year with Alyssa Miner

By Tracy Matthews / January 19, 2021

If you think getting clear on your brand values doesn’t need to be a priority, get ready to change your mind, m’dear. I’ve got an inspiring interview for you today. Alyssa Miner is a Laying the Foundation grad…

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#279 8 Ways to De-stress This Holiday Season

By Tracy Matthews / December 8, 2020

Can you believe it? 2020 is almost over, but we still need to get through the holiday season. This means we’re talking about one very important thing this week… How to de-stress during the busiest time of the…

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#262 From Successful Side Hustle to a 6+ Figure Business in Less Than a Year with Gitti Lindner

By Tracy Matthews / July 28, 2020

If you’re running a side hustle and wondering – can I really turn this into a full-time business? You need to meet Gitti Lindner… Gitti is a ceramicist and founder of Cinder Ceramics. What began as a side…

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#237 Why I Care So Much About Your Jewelry Business

By Tracy Matthews / February 4, 2020

Every time I get an influx of new students, this question comes up in one way or another: “Tracy, why do you care whether my jewelry business fails or succeeds? Why should I listen to you?” Ouch, but…

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