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holidays

How to Rock Your Holiday Marketing Plan: Made Simple

By Sharon Kwon / July 21, 2015

When I had my first HUGE month in my custom jewelry business, I blew my goal out of the water. Honestly, I couldn’t believe it! I, by FAR, exceeded my expectation of what I was actually capable of.…

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Holiday Warning! Important Dates to Hit to Maximize Holiday Sales!

By Sharon Kwon / July 14, 2015

Question: When are you at your busiest in your jewelry business? What time of year are your sales booming? If you are like MOST jewelry designers and makers, I’m willing to bet that for MOST of you, the…

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The Importance of Celebrating Your Customers

By Sharon Kwon / November 25, 2014

Robin & I just love celebrating YOU, our loyal community of designers! Here in United States, one of our favorite national holidays is Thanksgiving! We in the jewelry industry knows exactly what that means: Black Friday, Small Business…

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Summer Sales Resource Roundup

By Sharon Kwon / August 26, 2014

Tis’ the season to ignite your sales initiatives for the Holiday season! Trade shows are winding down for Fall/Resort 2014 and stores are placing their wholesale orders now through September. Even if you don’t desire to wholesale your…

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Last Minute Collection Development Tips for Maximum Holiday Sales

By Tracy Matthews / July 29, 2014

When I had my wholesale business, July was always a stressful month for a few reasons. We had a dip in cash flow because July is typically the slowest month of the year AND we were always scrambling…

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How to Plan a Holiday Sales Cycle That Increases Your Revenue by 50% Over Last Year

By Tracy Matthews / July 8, 2014

July is the start of the third quarter and before you know it the holiday season is going to be here. When I had my wholesale and RTW jewelry business, the last 4 months of the year always…

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Unique Ways to Host Jewelry Parties for the Holidays

By Tracy Matthews / September 17, 2013

In NYC, the city is abuzz:: New York Fashion Week just ended, Instagram feeds are going off with the newest collections and stores are having their own version of sip & see parties. It’s all the prep to…

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The 5 Secrets to Holiday Success

By Tracy Matthews / July 16, 2013

You might be reading the title of this blog post and be thinking:: “Why do I need to be thinking of Holiday Sales for my jewelry business right now?” You’ve heard the saying, the early bird gets the…

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