jewelry marketing

#251 How to Host Your Own Virtual Art Fair with Ana Maria Andricain

By Tracy Matthews / May 5, 2020

People are doing amazing things with their businesses right now!  Many designers have actually increased their sales during this uncertain time by pivoting their business models and utilizing creative strategies to sell online. Adaptation, creativity, and collaboration have…

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#243 Don’t Panic – Here’s What to Do NOW to Save Your Jewelry Business During the Coronavirus Pandemic with Robin Kramer

By Tracy Matthews / March 24, 2020

We’re in the middle of some rocky, uncharted waters, m’dear. But that doesn’t mean we’re doomed! It’s time to pull together as a community to support one another as we navigate this brand new territory. I’m tuning in…

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#241 Growing an Omnichannel Business with Carbon & Hyde

By Tracy Matthews / March 3, 2020

Some people think selling fine jewelry online is impossible. Oren Katz from Carbon & Hyde is here to prove them wrong. Born into a family of fine jewelers, Oren Katz and her sister Yarden turned their family-owned traditional…

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How This Jewelry Designer Transformed a Pricey Hobby Into A Thriving Business

By Tracy Matthews / August 23, 2019

Today we’re going to talk about a remarkable woman who started with a struggling business… But with hard work, determination, and tons of support from a community of talented individuals in the jewelry-making industry, she turned her business…

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Broadway, Bartering & Baton Rouge—Oh My! Jewelry Designer Turned a Dressing Room Hobby Into a 6-Fig Biz

By Tracy Matthews / August 1, 2019

I’m so excited to share today’s story. It’s about Ana Maria Andricain, an inspiring woman who has been in our community for over 5 years. I’m sharing her story because it’s absolutely amazing! Ana Maria started her jewelry-making…

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#208 What it REALLY Takes to Go From $50K to $1 Million in Revenue with Robin Kramer

By Tracy Matthews / July 2, 2019

It’s birthday season here at Flourish & Thrive Academy lately! If you didn’t know, our company is turning 7 this week! And we just passed Robin’s birthday too… In honor of this huge milestone, Robin and I got…

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#202 How to Lean into Your Creative Brilliance to Build a Better Business

By Tracy Matthews / May 21, 2019

The amazing thing about designers is we’re each so unique… It’s so cool how you don’t have to be a certain way to succeed in this industry. As I’ve really gotten to know my own gifts and talents,…

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#201 How to Launch One of a Kind Collections and Sell Out in Less than a Month with Alex Camacho

By Tracy Matthews / May 14, 2019

When you’re running a jewelry business, sometimes you might forget why you started what you do… Running a business takes work. Persistence. Consistency. Strategy. But at the end of the day – most of us are actually artists! We…

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How to Make Money Fast In Your Jewelry Business

By Tracy Matthews / April 26, 2019

Do you feel like you have no idea what you should be doing to make money? When I first started my business, I was always doing a million things. I was crazy busy. I’d work all day non-stop…

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#193 The BEST Sales Strategy That Attracts Repeat Sales & Buyers

By Tracy Matthews / March 19, 2019

Do you have 1000 True Fans? Trust me, it’s A-OK if you don’t. But are you ready to have 1000 people eager, willing, and ready to support your business this year? I learned this philosophy from Kevin Kelly…

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