lillypulitzer

EP363: How Getting Your Marketing Calendar in Order has a Direct Correlation to Sales

By Tracy Matthews / July 25, 2022

Raise your hand if you’re a procrastinator. ✋ Don’t be shy, I’m raising my hand, too.  We are rolling fast toward the biggest sales season for independent jewelry designers: the holidays. I’m here to tell you, from one…

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EP362: The Lazy Reels Strategy That Grew Her Audience to 26K and Doubled Her Online Sales with Claire Mannheimer

By Tracy Matthews / July 14, 2022

What if you could grow your Instagram following from 2,500 to 26,000 followers in six months all from the comfort of your own couch?  I know it sounds too good to be true, but that’s what one of…

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EP361: Live Selling: How to Increase Your Online and In-Person Sales Conversions by Adopting the Strategies of QVC & HSN with Lisa Elizondo

By Tracy Matthews / July 6, 2022

One of the most powerful ways that I developed sales confidence as a jewelry maker and as a business owner was going through QVC’s sales training to sell my products live on air. When I was first invited…

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EP360: The Future of Jewelry 10 Year Anniversary Episode with Tracy Matthews and Robin Kramer

By Tracy Matthews / July 1, 2022

Back in 2012, I had an idea that was developed in a dingy jazz club over cocktails with my friend and jewelry consultant, Robin Kramer.  My vision was to bring business coaching to start up brands who couldn’t…

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EP359: Holiday Sales Visibility; How Visibility Relates to More Sales (yep, even in a product-based business) with Brenna McGowan

By Tracy Matthews / June 23, 2022

People don’t just wake up and decide to buy something. They need time to think about a purchase and get excited for a new product. So, if you want to get more visibility for your upcoming collection launch…

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EP358: How to Build Your Email List Using Etsy

By Tracy Matthews / June 17, 2022

Having an Etsy shop is not the same thing as having a jewelry business. I’m not trying to be harsh here, m’dear. Lots of designers get their start on Etsy, and it can be a great platform for…

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How to Deal With Inflation and Uncertainty (and Still Have a Thriving Jewelry Business)

By Tracy Matthews / June 14, 2022

When you feel uncertain, overwhelmed, and stuck in a downward spiral, you’re not operating from a place of power. I wanted to record a bonus episode for you this week, m’dear. While I’ve been batching podcast content well…

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EP357: 5 Steps to More Online Sales This Summer

By Tracy Matthews / June 7, 2022

During the summer months, most independent jewelry designers fall into one of two camps: Either summer is your slowest season and you’re focused on prepping for holiday sales… OR, you sell summer-focused jewelry and your busy season is…

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EP356: From Lilly Pulitzer to Solo Startup: How One Designer Left Corporate to Pursue Her Passion with Jane Paradis

By Tracy Matthews / June 3, 2022

If you’re a jewelry designer dreaming of quitting your corporate job to focus on your business, you probably have a lot of questions. How can I increase my sales enough to support myself? How do I prepare for…

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