marketing your jewelry online

#314 From Jewelry Maker to Media Mogul with Vanessa Coppes of Bella Magazine

By Tracy Matthews / September 7, 2021

Knowing how to pitch your jewelry to media publications is key to establishing brand credibility. I got the inside scoop from the CEO and Editor in Chief of Bella Magazine. Vanessa Coppes began her professional journey as a…

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#313 The 5-Step Holiday Sales Prep Plan

By Tracy Matthews / September 2, 2021

Jewelry brands that lean into their holiday sales prep during the summer get far better results than those that wait until October or November to scrape together a plan. I want to help you be fully prepared for…

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#312 How to Use Instagram REELS to Grow Your Business

By Tracy Matthews / August 26, 2021

When my marketing manager told me I need to post more Reels on Instagram I felt… annoyed. I felt stupid dancing on camera, and I thought that’s what you have to do (hint: it isn’t), so I kind…

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#311 The 3 Pillars of Online Sales with Megan Auman

By Tracy Matthews / August 19, 2021

Selling your jewelry online is how independent designers thrive in today’s market. I met Megan Auman many years ago at a jewelry event. We immediately hit it off because we have so much in common. Megan is an…

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#310 What to Do When Someone Blatantly Copies You

By Tracy Matthews / August 12, 2021

If you’ve had someone blatantly copy your work before, you know how frustrating it can be. There are a million questions running through your head, but the biggest one is “What do I do?” This problem is all…

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#309 How to Use Pinterest to Get More Traffic to Your Site, Grow Your Audience, and Make More Sales with Andrea Li

By Tracy Matthews / August 10, 2021

The other day, I logged onto Pinterest for the first time in a while. We’re going through some marketing team changes over here at Flourish & Thrive Academy, and I wanted to check up on our Pinterest presence.…

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How one Jewelry Business veteran grew her online sales by 1,293% in One Year

By Tracy Matthews / August 6, 2021

Today I’d like to introduce you to Margaret Aden of Original Sin Jewelry. With 22-years in the jewelry business under her belt, Margaret Aden, of Original Sin Jewelry, creates contemporary jewelry that tells the story of her customers…

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How one Momentum designer doubled her revenue when she dialed into the right business activities

By Tracy Matthews / August 6, 2021

Today I’d like to introduce you to Kate of Kate Sydney Jewelry.  In Kate’s own words, “gems are my love language,” and she’s been growing her business, and supporting her family of 4, for the last 5 years.…

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How one Successful Jewelry Designer Grew his Business, Gained More Personal Time, and Eliminated Overwhelm

By Tracy Matthews / July 31, 2021

Today I’d like to introduce you to the talented Jesse Robbins of Jessie Robbins Jewelry. Through our Momentum Program, Jesse has been able to grow his business and get more work-life balance. As a native of Prescott, AZ,…

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The One Big Decision That Completely Changed This Jewelry Designer’s Business

By Tracy Matthews / July 30, 2021

Even the most talented designers often hit a sales plateau when trying to start a jewelry business. The ones who overcome it are the ones who know when to ask for help. Today’s featured designer made a big…

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