marketing your jewelry online

How One Jewelry Industry Veteran Tripled Her Sales Without Compromising Her Creativity

By Tracy Matthews / July 29, 2021

If you want to create a successful jewelry brand, you have to learn how to run the business side of things, too. But that doesn’t mean sacrificing the creative process you love most. Peggy Houchin sold her very…

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How this Designer’s Online Sales Skyrocketed 400% in just under 2-Years!

By Tracy Matthews / July 20, 2021

Today I’d like to introduce you to the amazing Erin Heydenreich of Betina Roza. As one of our Momentum students, Erin has grown her online presence and gained control of her business. Before Erin joined Momentum, she felt…

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How one Jewelry Designer Grew her online sales 197% in 1-Year

By Tracy Matthews / July 13, 2021

Today I’d like to introduce you to one of our Momentum rock stars, Meghan Boehm,  of Meghan Bo Designs. Meghan pivoted from selling almost exclusively wholesale to a beautiful balance between direct-to-consumer and wholesale in less than 2-years! …

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#308 Key Takeaways from the Expand Your Audience Event

By Tracy Matthews / June 28, 2021

I’m on a high this week, m’dear! Why? Because last week I hosted our Expand Your Audience – Grow Your Sales event, and it was a huge hit! I can’t wait to start hosting in-person events again next…

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#307 From Seasonal In Person Events to Daily Sales All Year Round with Erin Heydenreich

By Tracy Matthews / June 22, 2021

Did you build your jewelry brand on sales from in-person events? Then you probably have a lot in common with Erin Herdenreich of Betina Roza. Erin designs bright beachy jewelry for the rare brave soul. She sells her…

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#306 From All Her Eggs In One Basket to Thriving Online with Meghan Boehm

By Tracy Matthews / June 15, 2021

Let’s start the week right with another amazing success story from one of our Momentum graduates, Meghan Boehm. Meghan is the founder of Meghan Bo Designs, a jewelry brand for multi-faceted moms who want to look stylish whether…

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#274 Here’s What to Focus On to End the Year Strong

By Tracy Matthews / November 3, 2020

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#273 3 Ways to Identify If Your Marketing is Working or a Waste of Time

By Tracy Matthews / October 13, 2020

Raise your hand if you’re always working on your marketing, but not always paying attention to the results… No shame, no blame. You have a lot to do in your business, and when you’re doing “all the things,”…

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#271 The BIPOC Open Letter with Angely Martinez

By Tracy Matthews / September 29, 2020

The BIPOC Open Letter is making waves in the jewelry industry, and I got to interview the inspiring designer who organized it – Angely Martinez. Born in the Dominican Republic, Angely Martinez is an award-winning jewelry designer and…

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#270 3 Ways to Test Your Black Friday Offer Before Cyber Weekend

By Tracy Matthews / September 22, 2020

The weekend of Black Friday and Cyber Monday is probably the most important weekend of the year for small e-commerce business owners. We’re nearing the end of September right now, which means it’s time to spring into action…

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