marketing your jewelry online

How a Jewelry Business replaced in-person revenue with online sales

By Tracy Matthews / July 26, 2020

Today I’d like to introduce you to one of our Momentum superstars, Karina Harris of Waffles & Honey. Karina’s an amazing designer from San Francisco––and you won’t believe her story! Karina came to us six years ago when…

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This Designer Finally Niched Down, Smashed Her Sales Goals, And Took Control Of Her Business

By Tracy Matthews / July 22, 2020

Today I’d like to introduce you to Wendy Hively of Charliemadison Originals. Wendy designs meaningful bracelets to provide everyday reminders of the military and first responder heroes in your life. Before she joined Momentum, Wendy felt super overwhelmed.…

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How One Jewelry Designer Sells Out of Her Collections In Less Than An Hour

By Tracy Matthews / July 22, 2020

I’d like to introduce you to one of our superstar jewelry designers, Alex Camacho of Acid Queen Jewelry in Idlewild, CA. Alex specializes in making one-of-a-kind jewelry collections that go live every month, and her business has skyrocketed…

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This Successful Designer Revamped Her Systems, Said Goodbye To Overwhelm, and Hello To An Extra $18K/Month

By Tracy Matthews / July 22, 2020

Meet Jennifer Dawes of Jennifer Dawes Designs. Jennifer creates sustainable, ethically-sourced fine jewelry in rural Sonoma County, California. Jennifer has been designing jewelry for 20 years and her business has been very successful. But when she came to…

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#220 Building Community and Die Hard Fans Around Your Brand with Chelsea Farmer

By Tracy Matthews / October 8, 2019

If you’re struggling with social media, read on… You can have a strong social media presence and an online community of raving fans without having millions of followers. What’s more valuable than numbers is how you engage with…

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How This Unstoppable Designer Keeps Her Business Thriving, Even In Tragedy

By Tracy Matthews / October 4, 2019

Today, I’m going to share the story of a resilient designer who transformed her business in just one year and kept her business growing during grief. I’ve made it my mission to help struggling jewelry-preneurs scale their businesses…

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Best of Series #3: Episode #90: 10 Content Creation Ideas to Promote Your Next Jewelry Collection Launch

By Tracy Matthews / August 27, 2019

Are you struggling to come up with content ideas for your brand? I’m here to help… When someone buys from you, it’s your chance to build a relationship and gain a loyal customer. Content is an empowering way…

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Is Your Website Helping or Hurting You?

By Tracy Matthews / July 18, 2019

Everyone is crazy about traffic… At least, the kind that happens online. Countless designers have approached me lamenting their lack of website traffic and online sales.  And who can blame them? That’s all anyone talks about. “Run ads!…

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#207 How to Increase Customer Lifetime Value to Scale Online and Off with Austin Brauwner

By Tracy Matthews / June 25, 2019

Have you felt like you’re ready to scale your business for a while – but every time you think of getting started you just freeze up?? This is all too common… It can feel daunting! Where are you…

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#191 Train Your Customers To Buy From You Online

By Tracy Matthews / February 28, 2019

Yes, you can sell your jewelry online! Or have you been doubting yourself? We all feel great doing what we know…but why is it so hard to pivot out of our routines? The real big struggle is when…

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