podcast

Episode #196 The 75% Rule

By Tracy Matthews / April 9, 2019

There’s lots of confusion. What really matters to grow your business? Is it finances, sales, admin, social media, marketing, photography, pixeling your website, cleaning the dirt under your fingernails from that red rouge buffing compound…? The list is…

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#195 Guerrilla Marketing Strategies That Actually Work with Aggie Burnett

By Tracy Matthews / April 2, 2019

What are you waiting for? I asked my good friend Aggie Burnett, co-founder of Nomaterra fragrances, what she was waiting for to get to the next step in her business. Since her early 20’s, she’s nourished relationships with…

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#194 How To Set Up Your Website For More Wholesale Orders

By Tracy Matthews / March 26, 2019

I might sound like a broken record but… Do you know what your BIGGEST sales tool is? So many people are still getting it wrong! Your website is your number one sales tool. It doesn’t matter if you’re…

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#183 How to Simplify Your Business to Make More Money This Year

By Tracy Matthews / January 8, 2019

What’s your word of the year? My word of the year for 2019 is ELEVATE! Last year, my word of the year was SIMPLIFY here’s why… Have you ever felt that making money is hard because there are…

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#182 How to Face Fear to Grow Your Business FAST This Year with Rhonda Britten

By Tracy Matthews / January 1, 2019

Happy New Year #ThriveTribe… Last week, I wrote about 5 words to live by (and tools to set the precedent for your New Year) because, well, it’s the New Year! Time for some massive change! Which leads me…

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#181 Make 2019 the Best Year Ever With These 5 Words to Live By

By Tracy Matthews / December 25, 2018

Every year around this time, I reflect back on how I did… This year was no different… Always – ALWAYS – my reflection starts with my WINS! Girl, you crushed it! Then I have to check myself re:…

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#139 How to Create a Brand Video on a Budget

By Tracy Matthews / March 6, 2018

Creating a connection with your future customer is so easy when you create a brand video. The most common myth I hear is “it’s too expensive!” Absolutely not, m’dear! I actually found a great deal on my brand…

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#138 How to Test Your Opt-In Idea to Build Your Email List

By Tracy Matthews / February 27, 2018

Having a healthy, growing email list is the number one way to grow your online jewelry business. Maybe you heard me talk about this before, but seriously it’s true. The main challenge, though, is getting people to actually…

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Marie Forleo’s B-School: Can It Work For A Jewelry Business?

By Tracy Matthews / February 22, 2018

As a jewelry designer or maker, you’re probably interested in moving to online sales. There are so much upside and flexibility for you, but getting traction in a crowded online space is tough. Next thing you know, you’re…

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#137 The Top 7 Takeaways from the Jewelry Brand Makeover Bootcamp

By Tracy Matthews / February 20, 2018

Over time, as you evolve in your business, changes must be made. Your goals are different, and your situation changes as your business grows. It’s a good thing, though! You become a different person than you were when…

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