Best Practices

Episode #569: The Pivot: Why I Refuse to Put Creatives in a Box (And What an Iconic Founder-Led Brand Actually Looks Like)

By Tracy Matthews / January 7, 2026

What Happens When You Outgrow Your Own Success? There’s a special kind of trap that successful creatives fall into. You build something good, maybe even great. Revenue is flowing. Systems are working. But underneath it all, you’re suffocating.…

Read More

Get Your Creative Energy BACK When You’re Burnt Out (New Year’s Refresh)

By Tracy Matthews / December 31, 2025

Why Your New Year’s Plan Won’t Work (And What Will) You’re already creating 15 goals for 2026. You’ve got the new planner, the fresh spreadsheet, maybe even a vision board in progress. But here’s the truth that most…

Read More

The Breakthrough Year: Make 2026 The Year It All Clicks

By Tracy Matthews / December 23, 2025

What If You Actually Held The Vision This Time? Every December, we do the same thing. We set intentions, choose a word of the year and we tell ourselves “this is going to be MY year.” Then February…

Read More

From Stripper to CEO: How One Woman’s AI Bot is Replacing $10K Coaches With Andrea Crowder

By Tracy Matthews / December 17, 2025

When Success Feels Like Survival: The Hidden Cost of Building a Business Have you ever achieved everything you thought you wanted and still felt completely shattered? Andrea Crowder had the million-dollar home, the Mercedes in the driveway, a…

Read More

2026 The Year of Overflow: How To Unlock Limitless Abundance and Wealth as a Creative

By Tracy Matthews / December 10, 2025

Are You Ready to Stop Playing Small and Step Into Overflow? What would it look like for 2026 to be your most creative AND most wealthy year? Not just financially, but wealthy in energy, purpose, and full life…

Read More

What Resistance Is Really Trying to Tell You (And Why You Should Listen) with Tracy Matthews and Heather Chauvin

By Tracy Matthews / December 3, 2025

Why Resistance in Business Isn’t What You Think Have you ever felt like you’re pushing against an invisible force in your business? Like there’s something keeping you from the next level, but you can’t quite name it? That’s…

Read More

How to Stop Abandoning Yourself and Finally Build a Life You Don’t Need to Escape with Danielle Laura

By Tracy Matthews / November 20, 2025

What happens when everything looks perfect but your soul is dying inside? You’ve done everything right. You climbed the ladder, built the business, checked all the boxes. So why does Saturday morning fill you with dread because Monday…

Read More

How to Start a Podcast That Builds a Ride-or-Die Community (Even If You’re Scared)

By Tracy Matthews / November 6, 2025

Your First Episodes Will Be Awful (And That’s Exactly Why You Need to Start) Jessica Burgio is here to tell you: Just start. In this conversation, Jessica shares her journey from hairstylist to business mentor and podcast host,…

Read More

The DM Selling Method: Why Sales Calls Are Killing Your Conversions with Jillian Murphy

By Tracy Matthews / October 30, 2025

What If the Secret to Selling More Wasn’t More Calls, But Better Conversations? I’ve been in the online business space for over 14 years, and I thought I’d seen every sales strategy under the sun. Then I sat…

Read More

Gold Prices Are Skyrocketing: Here’s How to Turn It Into Cash Flow and Confidence

By Tracy Matthews / October 23, 2025

When Rising Gold Prices Feel Like a Threat but Are Actually Your Biggest Opportunity Have you been watching gold prices climb and feeling that knot in your stomach? You’re not alone. For jewelry designers and brand owners, rising…

Read More