Best Practices

#33 Time Optimization Strategies for Busy Jewelry Biz Owners

By Tracy Matthews / March 22, 2016

Have you ever felt like you went all day feeling like you were working hard, only by the end of the day, somehow, nothing is done?   All of a sudden, you open up Facebook only to find…

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#32 Making a Living As A Jeweler with Gwynne Rukenbrod Smith of SNAG

By Tracy Matthews / March 15, 2016

A big step for most jewelry makers today is going from making jewelry as a form of expression to making jewelry for a living. It can be especially difficult in today’s modern world, with social media and ecommerce.…

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#28: Advice From Marie Forleo of B-School

By Tracy Matthews / February 17, 2016

On today’s episode, I had the pleasure of bringing on one amazing woman who I consider my mentor. She helped me rebuild my business from failure and bankruptcy to thirty thousand dollars in profits in an eighteen month…

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The Secrets Behind 5 Jewelry Brand Transformations

By Tracy Matthews / January 23, 2016

Every designer has big dreams for their brand. Even if it isn’t a clear vision or specific goal, you probably daydream about what you wish your brand could turn into…   The difficult part is figuring out how…

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#13: Cultivating a Customer Appreciation Strategy to Build Repeat Business

By Tracy Matthews / December 1, 2015

Don’t you just LOVE getting handwritten thank-you notes and cards? Especially this time of year, it’s such a delight to open an envelope and find a little personal touch inside. In today’s episode, Robin & I got to…

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#8: The Key to Building Lasting Business Relationships with Robin Kramer

By Tracy Matthews / November 12, 2015

The answer: Your customers should know, like, and trust you. In today’s episode, we’ll be talking all about the know, like, and trust factor and share our keys to building lasting business relationships. Click here to download the…

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#6: A Lesson from My Grandfather: How Your Outlook Affects Your Success

By Tracy Matthews / November 5, 2015

When I was coming up with the idea for this podcast, I was thinking about legacy and what I wanted to be remembered for. This got me thinking about my grandfather, and today I’m going to share a…

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#2 How to Attract More of Your DREAM Jewelry Customers

By Tracy Matthews / October 22, 2015

I love this wisdom from one of my mentors, Marie Forleo. I remember her telling me this before I had ever clearly identified my DREAM client. I didn’t realize what I was missing until I put in the…

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#1: Becoming a Visionary: The Secret Behind Your Jewelry Brand’s Success

By Tracy Matthews / October 20, 2015

A lot of us jewelry designers are pure creatives. We are focused entirely on our art and our passion — often completely neglecting the left brain side of things. Unfortunately, there is so much more to running a…

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Jewelry Photography Tips and Tricks for Designers on a Budget

By Sharon Kwon / September 29, 2015

Excellent photography of your jewelry is vital to your brand’s success. If your photography is subpar and you aren’t getting the sales you want for your business, online or off, the first thing you should turn to are…

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