Best Practices

How to Plan a Holiday Sales Cycle That Increases Your Revenue by 50% Over Last Year

By Tracy Matthews / July 8, 2014

July is the start of the third quarter and before you know it the holiday season is going to be here. When I had my wholesale and RTW jewelry business, the last 4 months of the year always…

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Quick Ways to Get “Results” for Your Jewelry Business

By Tracy Matthews / July 1, 2014

Over the years, I’ve been really “results” focused in my jewelry business. For me, setting goals and achieving those goals is so gratifying. In fact, most recently, I had a strong desire to have a waiting list for…

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5 Mistakes Designers Make when Photographing Jewellery

By Tracy Matthews / June 24, 2014

This is a guest post by Jess Van Den, the maker of Epheriell jewelry & the founder and editor of Create & Thrive, the site where you can learn how to turn your handmade hobby into a thriving…

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How to Get a Retail Buyer’s Attention (and Get Them To Email You Back)

By Tracy Matthews / June 17, 2014

Are you tired of sending emails to buyers and only getting crickets in response? We know! It can feel frustrating and defeating. Over the past several years, the retail landscape has changed and it has become increasingly more…

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Overwhelmed by How to Leverage PR for Your Jewelry Biz? Tips from PR Experts.

By Tracy Matthews / June 10, 2014

Are you overwhelmed by how to get and leverage your PR for your jewelry biz? Learn how to DIY with simple tactics from the experts. Public relations can feel like an overwhelming endeavor these days. We totally get…

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Attributes for Success Stolen from Famous Jewelry Designers

By Tracy Matthews / June 3, 2014

Over the years, I’ve been super curious about what makes ONE designer a success while another with equal talent never goes anywhere… One is inducted into the CFDA and another can’t get a store to return her email.…

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5 Things to Consider Before You Hire Employees or Contractors for Your Jewelry Business

By Tracy Matthews / May 27, 2014

By Robin Kramer It’s time! The sales are coming in, your business is booming and you are at a point in your jewelry business where you need to hire someone in order to keep the momentum building. Lucky…

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Can You Work Part Time While Running a Full Time Business? Heck Yes!

By Tracy Matthews / May 6, 2014

By Robin What’s the point of having your own business if you don’t get to make up some (if not all) of the rules? I was talking with a couple of the designers in our mastermind group about…

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Employees vs. Independent Contractors: What You Need to Know When Adding to Your Team

By Tracy Matthews / April 15, 2014

Are you a jewelry designer who is ready to add to your team but you aren’t sure where to start? Does the thought of committing to a full time or part time employee make your nervous? How much…

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Easy Accounting Tips for Jewelry Designers and Makers

By Tracy Matthews / April 8, 2014

Does accounting and bookkeeping in your jewelry business want to make you cringe? I know the feeling! It used to make me totally cringe too but then I started to love to look at my numbers. The time…

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