Business Resources

3 Success Strategies You Need to Survive in the New Economy of Wholesale

By Sharon Kwon / November 11, 2014

Mastering your wholesale jewelry business is an art! Surviving in the new economy of wholesale can feel like a sink or swim business…and in fact it kind of is! Grabbing the attention of retail buyers is one thing–getting…

Read More

3 Questions to Ask Yourself Before You Invest In a Trade Show

By Sharon Kwon / November 4, 2014

It’s an age old question: Are trade shows really worth the investment? I LOVE tradeshows! In fact, back in the day, my friends and I called ourselves “trade show carnies” because we had experienced, seen, and witnessed everything!…

Read More

My Secret to Building a Jewelry Business

By Sharon Kwon / October 21, 2014

Building a jewelry business takes a lot of determination and persistence. Ultimately, it comes down to creating connections with your clients. Recently, I was working with a mastermind designer who had been courting the owner of her ultimate…

Read More

How to Create a Clean and Simple Website that Sells

By Sharon Kwon / September 2, 2014

Over the past several years, our society has slowly but surely been replacing consumer culture with a welcomed minimalist movement. As consumers in this new movement, we want our personal style to reflect careful and thoughtful purchasing decisions.…

Read More

Summer Sales Resource Roundup

By Sharon Kwon / August 26, 2014

Tis’ the season to ignite your sales initiatives for the Holiday season! Trade shows are winding down for Fall/Resort 2014 and stores are placing their wholesale orders now through September. Even if you don’t desire to wholesale your…

Read More

Summer PR Resource Roundup

By Sharon Kwon / August 19, 2014

You guessed it! Right now magazine editors are winding down their search for product for Holiday Gift Guides, Holiday and Resort Issues. But you still have a chance to pitch.   Robin & I are taking a summer…

Read More

The Sales Email Formula

By Sharon Kwon / August 12, 2014

Are you ready to wholesale your work but aren’t getting a response from buyers? Writing sales emails for wholesale outreach shouldn’t be daunting or take a TON of time. With the right formula, crafting sales emails to your…

Read More

The Strategies That Are Helping Jewelry Designers Triple Their Holiday Sales

By Tracy Matthews / July 22, 2014

What would you do if you could easily triple your sales and number raving fans over last year? It’s a fact that the holiday season can account for nearly 50% of annual revenue for most jewelry businesses. What…

Read More

How to Plan a Holiday Sales Cycle That Increases Your Revenue by 50% Over Last Year

By Tracy Matthews / July 8, 2014

July is the start of the third quarter and before you know it the holiday season is going to be here. When I had my wholesale and RTW jewelry business, the last 4 months of the year always…

Read More

Quick Ways to Get “Results” for Your Jewelry Business

By Tracy Matthews / July 1, 2014

Over the years, I’ve been really “results” focused in my jewelry business. For me, setting goals and achieving those goals is so gratifying. In fact, most recently, I had a strong desire to have a waiting list for…

Read More