Online Marketing

#62 How to Pivot Your Jewelry Business Direction Practically and Patiently

By Tracy Matthews / October 11, 2016

There aren’t many things worse than feeling trapped, especially by your business.   Have you ever felt like your business is was dragging you down?   You’re not alone….   I was talking to one of our mastermind…

Read More

#60 How to Use Instagram to Spike Your Holiday Sales with Melissa Camilleri

By Tracy Matthews / September 27, 2016

Now that F&TA Live is over…there is only one thing I’m thinking about…. The big debate…. No, not the presidential debate last night (not going to get political here)…. But the debate about the new changes in Instagram…

Read More

#58 How to Spark Ideas for Headlines that Sparkle with Laura Belgray

By Tracy Matthews / September 13, 2016

Stuck!?!   There is nothing more frustrating than feeling like you have nothing good to say (or write)!   Let’s get real darlings…we’ve all been there before.   Tell me-   How many hours have you spent staring…

Read More

#57 Blogging Tips for Increasing Website Traffic

By Tracy Matthews / September 6, 2016

Orlando Bloom…Felix the Cat…Lucky Magazine.   Kinda Random topics for a jewelry blog…but they were the topics I chose during my first month blogging back in 2008.   Like many of you who are new to blogging, I…

Read More

#49 Building Relationships With Social Influencers To Increase Your Sales with Lauren Zavlunov and Jeanne Verger

By Tracy Matthews / July 12, 2016

It looks like this:   You see a commercial for Product A on television, and you think that it looks interesting, so you make a mental note to try to look for it later.   You log onto…

Read More

#47 How To Get Awesome Testimonials From Your Customers

By Tracy Matthews / June 28, 2016

Have you ever head of the 80/20 rule?   Here it is – 80% of your business comes from 20% of your audience.   Whoa.   And this is why: it’s so much easier (and cheaper) to cultivate…

Read More

#44 Developing Blogger Partnerships to Make More Sales With Cassie Boorn

By Tracy Matthews / June 7, 2016

Imagine with me for a minute that you have a chunk of free time to sit down and browse the internet.   You’re not working, or networking, or even training.   You’re just sitting at your computer with…

Read More


By Tracy Matthews / March 29, 2016

On today’s podcast, I got together with jewelry-lover and trailblazing marketing specialist Liz Kantner to have a very important conversation.   That’s right, whip out your pen and paper, because today we’re talking about how to get maximum…

Read More

#27: Secrets to Building a Successful Jewelry Business Online (with Rio Grande’s Arien Gessner & Jamie Gros)

By Tracy Matthews / February 16, 2016

On today’s episode, I was lucky enough to sit down with online marketing gurus Arien Gessner and Jamie Gros. These guys just so happen to be the marketing and creative directors (respectively) of an online business that most…

Read More

#26: How I Booked Over $30K in Profits Converting Leads From My Website

By Tracy Matthews / February 9, 2016

On today’s podcast, I am sharing my personal journey in building websites, increasing online sales, and cultivating lasting relationships. You should definitely listen to this episode, but if you want to go directly to the source and learn…

Read More