Online Marketing
Having a jewelry business these days sort of requires you to double as a marketing guru. Or at least it definitely feels that way sometimes! You’re learning new terms like “sales funnel” “pixel” and “brand assets”…
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It’s no secret. Everyone is pretty much hanging out on Facebook. So it’s naturally a really good way to connect with those DREAM Clients who’re gonna love your jewelry! Because of the ever-changing algorithms…posting on your…
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The jewelry world is full of clutter and noise. Because of that, it’s become increasingly more challenging to stand out and grab your DREAM client’s attention, especially online. That’s why YOUR ability to create an immediate…
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Writing about yourself is never easy. It’s hard to know what things to write about, how people will interpret it, and if your message will come across the way you intended it. You know you’re supposed…
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Let’s face it… Owning a jewelry biz isn’t always easy. … I know it hasn’t been for me. So how are you going to deal with that fact? Life doesn’t always cooperate. Shipments don’t arrive…
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Think back to the last time you sold at a jewelry show. What do you do when someone comes up to your booth? Did you hide? I know you didn’t … but I’ve totally seen designers…
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Let’s be honest, who doesn’t want to boost their e-commerce sales? Of course you do! If you have an online business, you’re likely gearing up for the busiest few weeks of the year. The holidays…
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Welcome to crunch time! In our jewelry biz world, these next 16 days are like finals week college or the night before your wedding. They are make or break. Just a reminder (but I’m sure…
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Along with the pile of leftover Halloween candy, there are a lot of marketing ideas you have to chew on this time of year! You know the Holidays are only a few weeks away and you want to…
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There aren’t many things worse than feeling trapped, especially by your business. Have you ever felt like your business is was dragging you down? You’re not alone…. I was talking to one of our mastermind…
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