(Digital) Marketing and E-Commerce

#118 Top Takeaways and Highlights from Flourish & Thrive Live Part 2

By Tracy Matthews / October 10, 2017

Flourish and Thrive Live was so much fun we extended our recap from one episode to two! I still can’t believe the event was almost a month ago, time seriously flies! My amazing partner in crime, Robin Kramer,…

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#115 Digital Marketing Momentum Series Part 5: The Metrics to Track to Measure Your Success Online

By Tracy Matthews / September 22, 2017

How do you know your online marketing is working? I’m talking with designers almost every day, hearing things like, “I never know what’s working…” or “that doesn’t work for me…” But often times they can’t explain why things…

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#114 Digital Marketing Momentum Series Part 4: How to use Paid Traffic and Automation to Sell on Autopilot

By Tracy Matthews / September 21, 2017

“If you build it, they won’t come” Maybe that’s not how you remember the quote from Field of Dreams, but you gotta remember this phrase when you’re thinking about your website! Building a website without telling people to…

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#113 Digital Marketing Momentum Series Part 3: How to Master Your Digital Marketing Strategy

By Tracy Matthews / September 20, 2017

Standing out online really boils down to continuity.   Everything about your brand and marketing strategy needs to be saying the same thing, otherwise people get confused.   This takes a lot of thinking, planning, and careful execution.…

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#112 Digital Marketing Momentum Series Part 2: How to Brand for More Sales Online

By Tracy Matthews / September 19, 2017

Running a jewelry business from your iPhone? Yes, please! But how do you make that happen? One of the running jokes from Flourish & Thrive LIVE! last weekend was an edited quote from Field of Dreams, “if you…

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#111 Digital Marketing Momentum Series Part 1: Your Sold Out E-Store Website Checklist

By Tracy Matthews / September 18, 2017

What happens when someone buys from you online? For a lot of jewelry designers I work with, the answer is, “I respond to their message, make or find the item, and ship the item!” Girl, if you’re doing…

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#110 Visionary Series: How to Set Boundaries and Prevent Distractions to Get More Done

By Tracy Matthews / September 12, 2017

Creative business owners know the struggle… AMIRIGHT? You wake up early to knock out your “to-do” list and before you know it, it’s 2:30pm and you’re still responding to emails and following up with a order that came…

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email promotion strategy

#89 Simple Strategy to Sell More via Email Marketing

By Tracy Matthews / April 18, 2017

Pulling off a profitable promotion? It’s definitely within your power! Some designers get discouraged when they run a promo and don’t see tons of sales. You might be feeling like promotions can’t work for you. Maybe you’re scared…

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#88 How to Create a Marketing Plan for a Jewelry Promotion

By Tracy Matthews / April 11, 2017

Owning a jewelry business is FUN! Being a jewelry designer, myself, I know as well as you… There isn’t anything better than getting an email from a client gushing over the new piece they just bought! It totally…

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How to Create a Connection with Your Perfect Clients via your Marketing

#80 How to Create a Connection with Your Perfect Clients via your Marketing with Marie Forleo

By Tracy Matthews / February 14, 2017

The jewelry world is full of clutter and noise. Because of that, it’s become increasingly more challenging to stand out and grab your DREAM client’s attention, especially online. That’s why YOUR ability to create an immediate and long…

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