Podcast

#85 Legal Protection for Your Business with Lisa Fraley and Genavieve Shingle Jaffe

By Tracy Matthews / March 21, 2017

We’ve all been there.   Your business is getting up and running, you have consistent sales, and everything’s just peachy!   It’s exciting!   Then you get a Cease and Desist letter in the mail.   Panic.  …

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#84 The #1 Way to Get More Traffic to Your Jewelry Website

By Tracy Matthews / March 14, 2017

Having a jewelry business these days sort of requires you to double as a marketing guru.   Or at least it definitely feels that way sometimes!   You’re learning new terms like “sales funnel” “pixel” and “brand assets”…

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#83 Facebook Ads 101 for Jewelry Designers with Kathleen Cutler

By Tracy Matthews / March 7, 2017

It’s no secret. Everyone is pretty much hanging out on Facebook.   So it’s naturally a really good way to connect with those DREAM Clients who’re gonna love your jewelry!   Because of the ever-changing algorithms…posting on your…

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#82 Top Questions From the Jewelry Brand Makeover Bootcamp Answered

By Tracy Matthews / February 28, 2017

Have you ever wondered to yourself, How are other jewelry designers running their business?   Do you wish you could peek over the shoulder of a super successful six-figure designer and get a glimpse of how they’re getting…

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#81 Where Should I Invest My Money to Grow My Jewelry Business?

By Tracy Matthews / February 21, 2017

There are three things in life. The things you know, the things you don’t know, and the things you don’t know you don’t know.   That last one can get you into serious trouble! It was also me…

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#80 How to Create a Connection with Your Perfect Clients via your Marketing with Marie Forleo

By Tracy Matthews / February 14, 2017

The jewelry world is full of clutter and noise.   Because of that, it’s become increasingly more challenging to stand out and grab your DREAM client’s attention, especially online.   That’s why YOUR ability to create an immediate…

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#79 Sourcing Secrets to Save Your Sanity (and Some Serious Time)

By Tracy Matthews / February 7, 2017

Every new (or even seasoned) designer can struggle with being able to locate the perfect clasp or chain or gemstone (for the right price).   At times it might seem that there are too many options but other…

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#78 How to Explode Your Jewelry Sales Using Facebook Groups with Lauren Zavlunov

By Tracy Matthews / January 31, 2017

Wondering how to stand out on Facebook can cause some serious stress, confusion and overwhelm.   Can you relate?   You’re not alone!   With changing algorithms and fan pages, Facebook especially can be a tough nut to…

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#77 How to Transform Your "Story" into an Engaging About Page with Allison Morgan and Liz Read

By Tracy Matthews / January 24, 2017

Writing about yourself is never easy.   It’s hard to know what things to write about, how people will interpret it, and if your message will come across the way you intended it.   You know you’re supposed…

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#76 How to Market and Grow Your Brand Like a Boss-Lady Even When the Sh*t Hits the Fan with Nicole Gariepy

By Tracy Matthews / January 17, 2017

Let’s face it… Owning a jewelry biz isn’t always easy.   … I know it hasn’t been for me.   So how are you going to deal with that fact?   Life doesn’t always cooperate. Shipments don’t arrive…

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