#56 How to Harmonize Your Workflow with Melissa Kaiserman

By Tracy Matthews / August 30, 2016

The most successful jewelry businesses are born out of what we love to do. Right? I am sure you can relate. So what would it take to grow your business in alignment with your dreams? When I started…

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#55 Converting Looky Loos Into Buyers at Live Events

By Tracy Matthews / August 23, 2016

Curious, have you ever heard about how Robin & I met?   Guesses?   Well, you might have heard this story before but we met at a trade show in 2006 called the ENK Accessories Circuit Show.  …

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#54 How to Overcome Your Fear of Selling

By Tracy Matthews / August 16, 2016

Do one thing every day that scares you EVERY. SINGLE. DAY.   That was a big lesson learned from my sister.   When she worked for me back in the TMD, Inc. days, she had screensaver that taunted…

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#53 How to Create a Culture of Fun in Your Jewelry Business With Nina Cooper

By Tracy Matthews / August 9, 2016

As a jewelry entrepreneur, what do you do when facing a “must do” task that you REALLY don’t want to do.   Or if you have employees, how do you motivate them to tackle the task that no…

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#52 Building Sales and PR Confidence With Sabina Hitchen

By Tracy Matthews / August 2, 2016

Confidence.   Either you have it or you don’t…   …it’s not one of those things that you can fake.   In business, confidence is the key to skyrocketing sales.   If you believe in yourself and in…

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#51 Your 5 Biggest Sales Roadblocks and How to Fix Them

By Tracy Matthews / July 26, 2016

Before we get started today, find your pulse.   Really, do it…feel it beat for a few seconds.   What your pulse is for your body, sales are for your jewelry biz.   Sales are the lifeblood of…

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#50 Holiday Sales 2016 Edition

By Tracy Matthews / July 19, 2016

My grandfather used to always tell me “the earlybird gets the worm.”   I never totally understood what they meant (even though he woke at 3 am most of his life)…   …until my first holiday season with…

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#49 Building Relationships With Social Influencers To Increase Your Sales with Lauren Zavlunov and Jeanne Verger

By Tracy Matthews / July 12, 2016

It looks like this:   You see a commercial for Product A on television, and you think that it looks interesting, so you make a mental note to try to look for it later.   You log onto…

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#48 Creating A Culture of Celebration + Happy 4th Birthday F&TA

By Tracy Matthews / July 5, 2016

It’s our 4th Birthday today! And we are ready to celebrate!   Before we kick off the celebration, I have a party game for you.   (It’s not pin the tail on the donkey game- I promise).  …

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#47 How To Get Awesome Testimonials From Your Customers

By Tracy Matthews / June 28, 2016

Have you ever head of the 80/20 rule?   Here it is – 80% of your business comes from 20% of your audience.   Whoa.   And this is why: it’s so much easier (and cheaper) to cultivate…

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