#93 6 Ways to Work Less and Make More with Your Custom and OOAK Jewelry Brand

By Tracy Matthews / May 16, 2017

Selling MORE jewelry doesn’t always mean making more profits. In fact, when I had a wholesale jewelry business years ago…I was selling about 1000 units a month, generating great revenue, but working my butt off (without the profits…

Read More

#92 How to Hire a Virtual Assistant for Your Jewelry Business with Nathan Hirsch

By Tracy Matthews / May 9, 2017

The best part about owning a jewelry business?   You get the choose which 18 hours you work each day!   But seriously, did you think having your own business would eat up all your time?   Truth…

Read More

#91 The 7 Stages to Accelerate Jewelry Business Success

By Tracy Matthews / May 2, 2017

Designers always ask me,   “Tracy, how did you create a jewelry brand that consistently generates multiple 6 figures and only spending 10% of your working time in it?”   Well, it wasn’t because of the 30 page…

Read More

#90 10 Content Creation Ideas to Promote Your Next Jewelry Launch

By Tracy Matthews / April 25, 2017

There are so many fun and unique Holidays to plan promotions around!   It’s not just during December.   People go nuts over National Siblings Day or National Dog Day!   No matter the Holiday or event, there’s…

Read More

#89 Simple Strategy to Sell More via Email Marketing

By Tracy Matthews / April 18, 2017

Pulling off a profitable promotion?   It’s definitely within your power!   Some designers get discouraged when they run a promo and don’t see tons of sales.   You might be feeling like promotions can’t work for you.…

Read More

#88 How to Create a Marketing Plan for a Jewelry Promotion

By Tracy Matthews / April 11, 2017

Owning a jewelry business is FUN!   Being a jewelry designer, myself, I know as well as you…   There isn’t anything better than getting an email from a client gushing over the new piece they just bought!…

Read More

#87 How to Build an Email List for Your Jewelry E-Commerce Business

By Tracy Matthews / April 4, 2017

Do you have email list envy?   It’s really true what they say, “The money is in the list”….well really the relationship with your list…   Whether you’re starting from zero or have a loyal base of customers,…

Read More

#86 How to Get Your Jewelry on Celebrities for Free

By Tracy Matthews / March 28, 2017

As a jewelry designer, you can’t help but notice it on everyone.   For you, red carpets are not so much about music, movies, or culture…it’s all about the jewelry!   Can I get a hellz yeah?!  …

Read More

#85 Legal Protection for Your Business with Lisa Fraley and Genavieve Shingle Jaffe

By Tracy Matthews / March 21, 2017

We’ve all been there.   Your business is getting up and running, you have consistent sales, and everything’s just peachy!   It’s exciting!   Then you get a Cease and Desist letter in the mail.   Panic.  …

Read More

#84 The #1 Way to Get More Traffic to Your Jewelry Website

By Tracy Matthews / March 14, 2017

Having a jewelry business these days sort of requires you to double as a marketing guru.   Or at least it definitely feels that way sometimes!   You’re learning new terms like “sales funnel” “pixel” and “brand assets”…

Read More