Sales and Relationship Building

Marvel Black Panther Jewelry Designer Douriean Fletcher interview Thrive by Design

#146 How to Become the Exclusive Jewelry Designer for a Blockbuster Film w/ Black Panther’s Douriean Fletcher

By Tracy Matthews / April 24, 2018

It’s moments like this I’m reminded JUST how much I love what I do. We started remixing our podcast episodes into YouTube videos last year (we figured we should up our YouTube game). So you can imagine my…

Read More

#140 PR for Jewelry Designers with Sabina Hitchen

By Tracy Matthews / March 13, 2018

What’s the best way to get more exposure for your jewelry business?   Getting featured by the media!   You might be thinking, “easier said than done!” but it’s actually not as mystifying as you think to get…

Read More

#122 Forging ​Amazing ​Client ​Relationships ​with ​Robin ​Kramer ​& Andrea ​Li

By Tracy Matthews / November 7, 2017

Ever wonder how some designers seem to always make sales without even trying? When I started out, I definitely felt that way. The secret to making consistent sales might be more obvious than you think! We have an…

Read More

#116 How to Use Messenger Bots to Increase Sales, Build Your List and Nurture Customer Relationships

By Tracy Matthews / September 26, 2017

Email inbox getting out of hand? You’re not alone! One way to connect with customers in a non-email way is setting up Facebook Messenger automatic replies…or bots! Like robots. Yes, we have arrived to the future of business…

Read More

#106 Ask Tracy: What to do When Your Jewelry Business is at a Stand Still

By Tracy Matthews / August 15, 2017

Feeling stuck is a common struggle for jewelry makers trying to grow from side-hustle seller to full-time jewelry designer. It seems like we’re getting a lot of questions about this lately from our online groups and comments. So…

Read More
How to Use Instagram to Spike Your Holiday Sales with Melissa Camilleri

#60 How to Use Instagram to Spike Your Holiday Sales with Melissa Camilleri

By Tracy Matthews / September 27, 2016

Now that F&TA Live is over…there is only one thing I’m thinking about…. The big debate…. No, not the presidential debate last night (not going to get political here)…. But the debate about the new changes in Instagram…

Read More
Your 5 Biggest Sales Roadblocks and How to Fix Them

#51 Your 5 Biggest Sales Roadblocks and How to Fix Them

By Tracy Matthews / July 26, 2016

Before we get started today, find your pulse. Really, do it…feel it beat for a few seconds. What your pulse is for your body, sales are for your jewelry biz. Sales are the lifeblood of your business. If…

Read More
Building Relationships With Social Influencers To Increase Your Sales

#49 Building Relationships With Social Influencers To Increase Your Sales with Lauren Zavlunov and Jeanne Verger

By Tracy Matthews / July 12, 2016

It looks like this: You see a commercial for Product A on television, and you think that it looks interesting, so you make a mental note to try to look for it later. You log onto your Facebook…

Read More
How to Get Your Jewelry in Stores: 12 Strategies to Increase Wholesale Sales

#42 How to Get Your Jewelry in Stores: 12 Strategies to Increase Wholesale Sales

By Tracy Matthews / May 24, 2016

Do you remember when you were a kid and you dove (or fell) into the deep end of the swimming pool for the very first time? Overwhelming + a little scary, right? That’s the same feeling a lot…

Read More

#26: How I Booked Over $30K in Profits Converting Leads From My Website

By Tracy Matthews / February 9, 2016

On today’s podcast, I am sharing my personal journey in building websites, increasing online sales, and cultivating lasting relationships. You should definitely listen to this episode, but if you want to go directly to the source and learn…

Read More