Public Relations

instagram engagement changes

#96 How to Navigate the Recent Instagram Changes to Recapture Engagement

By Tracy Matthews / June 6, 2017

Making room for authentic connection is the goal of Instagram’s platform. But the spammers are everywhere… “Nice pic!” “Luv ur feed!” “Great lighting in this one!” Ugh. You can just tell they are auto-generated comments! This is what…

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Applying for Grants and Awards

#94 How to Attract Massive Publicity by Applying for Grants and Awards

By Tracy Matthews / May 23, 2017

“Fake it ‘til you Make it” I used to say that to my yoga students all of the time when I would teach them arm balances. Guess what, it works! They would believe they could levitate and eventually…

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content creation ideas

#90 10 Content Creation Ideas to Promote Your Next Jewelry Launch

By Tracy Matthews / April 25, 2017

There are so many fun and unique Holidays to plan promotions around! It’s not just during December. People go nuts over National Siblings Day or National Dog Day! No matter the Holiday or event, there’s one piece of…

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How to Get Your Designer Jewelry on Celebrities for Free

#86 How to Get Your Jewelry on Celebrities for Free

By Tracy Matthews / March 28, 2017

As a jewelry designer, you can’t help but notice it on everyone. For you, red carpets are not so much about music, movies, or culture…it’s all about the jewelry! Can I get a hellz yeah?! I can totally…

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Top Questions From the Jewelry Brand Makeover Bootcamp Answered

#82 Top Questions From the Jewelry Brand Makeover Bootcamp Answered

By Tracy Matthews / February 28, 2017

Have you ever wondered to yourself, How are other jewelry designers running their business? Do you wish you could peek over the shoulder of a super successful six-figure designer and get a glimpse of how they’re getting sales…

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How to Make More, Sell More, and Get Noticed This Year

#74 How to Make More, Sell More, and Get Noticed This Year

By Tracy Matthews / January 3, 2017

Think back to the last time you sold at a jewelry show. What do you do when someone comes up to your booth? Did you hide? I know you didn’t … but I’ve totally seen designers do that.…

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Last Minute PR Placement Tips and Strategies for Holiday Sales into 2017 with Sabina Hitchen

#65 Last Minute PR Placement Tips and Strategies for Holiday Sales into 2017 with Sabina Hitchen

By Tracy Matthews / November 1, 2016

If you haven’t got any PR lined up for your holiday sales… You’ve still got time! You read that right, even if you haven’t started on your 2016 holiday season PR plan… …there’s still time to get your…

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How to Pivot Your Jewelry Business Direction Practically and Patiently

#62 How to Pivot Your Jewelry Business Direction Practically and Patiently

By Tracy Matthews / October 11, 2016

There aren’t many things worse than feeling trapped, especially by your business. Have you ever felt like your business is was dragging you down? You’re not alone…. I was talking to one of our mastermind designers the other…

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How to Use Instagram to Spike Your Holiday Sales with Melissa Camilleri

#60 How to Use Instagram to Spike Your Holiday Sales with Melissa Camilleri

By Tracy Matthews / September 27, 2016

Now that F&TA Live is over…there is only one thing I’m thinking about…. The big debate…. No, not the presidential debate last night (not going to get political here)…. But the debate about the new changes in Instagram…

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Building Sales and PR Confidence With Sabina Hitchen

#52 Building Sales and PR Confidence With Sabina Hitchen

By Tracy Matthews / August 2, 2016

Confidence. Either you have it or you don’t… …it’s not one of those things that you can fake. In business, confidence is the key to skyrocketing sales. If you believe in yourself and in your brand then other…

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