Public Relations

#146 How to Become the Exclusive Jewelry Designer for a Blockbuster Film with Black Panther’s Douriean Fletcher

By Tracy Matthews / April 24, 2018

It’s moments like this I’m reminded JUST how much I love what I do. We started remixing our podcast episodes into YouTube videos last year (we figured we should up our YouTube game). So you can imagine my…

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#97 How to Triple Media Leads in 30 Days or Less with Andreea Matei

By Tracy Matthews / June 13, 2017

Building a jewelry business on a budget just became easier.   Instead of spending countless hours hauling your collections around the country going to expensive events, you can get amazing press coverage at no cost to you!  …

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#96 How to Navigate the Recent Instagram Changes to Recapture Engagement

By Tracy Matthews / June 6, 2017

Making room for authentic connection is the goal of Instagram’s platform.   But the spammers are everywhere…   “Nice pic!”   “Luv ur feed!”   “Great lighting in this one!”   Ugh. You can just tell they are…

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#94 How to Attract Massive Publicity by Applying for Grants and Awards

By Tracy Matthews / May 23, 2017

“Fake it ‘til you Make it”   I used to say that to my yoga students all of the time when I would teach them arm balances.   Guess what, it works! They would believe they could levitate…

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#90 10 Content Creation Ideas to Promote Your Next Jewelry Launch

By Tracy Matthews / April 25, 2017

There are so many fun and unique Holidays to plan promotions around!   It’s not just during December.   People go nuts over National Siblings Day or National Dog Day!   No matter the Holiday or event, there’s…

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#86 How to Get Your Jewelry on Celebrities for Free

By Tracy Matthews / March 28, 2017

As a jewelry designer, you can’t help but notice it on everyone.   For you, red carpets are not so much about music, movies, or culture…it’s all about the jewelry!   Can I get a hellz yeah?!  …

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#82 Top Questions From the Jewelry Brand Makeover Bootcamp Answered

By Tracy Matthews / February 28, 2017

Have you ever wondered to yourself, How are other jewelry designers running their business?   Do you wish you could peek over the shoulder of a super successful six-figure designer and get a glimpse of how they’re getting…

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#74 How to Make More, Sell More, and Get Noticed This Year

By Tracy Matthews / January 3, 2017

Think back to the last time you sold at a jewelry show. What do you do when someone comes up to your booth?   Did you hide?   I know you didn’t … but I’ve totally seen designers…

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#65 Last Minute PR Placement Tips and Strategies for Holiday Sales into 2017 with Sabina Hitchen

By Tracy Matthews / November 1, 2016

If you haven’t got any PR lined up for your holiday sales…   You’ve still got time!   You read that right, even if you haven’t started on your 2016 holiday season PR plan…   …there’s still time…

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#62 How to Pivot Your Jewelry Business Direction Practically and Patiently

By Tracy Matthews / October 11, 2016

There aren’t many things worse than feeling trapped, especially by your business.   Have you ever felt like your business is was dragging you down?   You’re not alone….   I was talking to one of our mastermind…

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