Public Relations

Top Questions From the Jewelry Brand Makeover Bootcamp Answered

#82 Top Questions From the Jewelry Brand Makeover Bootcamp Answered

By Tracy Matthews / February 28, 2017

Have you ever wondered to yourself, How are other jewelry designers running their business? Do you wish you could peek over the shoulder of a super successful six-figure designer and get a glimpse of how they’re getting sales…

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How to Make More, Sell More, and Get Noticed This Year

#74 How to Make More, Sell More, and Get Noticed This Year

By Tracy Matthews / January 3, 2017

Think back to the last time you sold at a jewelry show. What do you do when someone comes up to your booth? Did you hide? I know you didn’t … but I’ve totally seen designers do that.…

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Last Minute PR Placement Tips and Strategies for Holiday Sales into 2017 with Sabina Hitchen

#65 Last Minute PR Placement Tips and Strategies for Holiday Sales into 2017 with Sabina Hitchen

By Tracy Matthews / November 1, 2016

If you haven’t got any PR lined up for your holiday sales… You’ve still got time! You read that right, even if you haven’t started on your 2016 holiday season PR plan… …there’s still time to get your…

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How to Pivot Your Jewelry Business Direction Practically and Patiently

#62 How to Pivot Your Jewelry Business Direction Practically and Patiently

By Tracy Matthews / October 11, 2016

There aren’t many things worse than feeling trapped, especially by your business. Have you ever felt like your business is was dragging you down? You’re not alone…. I was talking to one of our mastermind designers the other…

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How to Use Instagram to Spike Your Holiday Sales with Melissa Camilleri

#60 How to Use Instagram to Spike Your Holiday Sales with Melissa Camilleri

By Tracy Matthews / September 27, 2016

Now that F&TA Live is over…there is only one thing I’m thinking about…. The big debate…. No, not the presidential debate last night (not going to get political here)…. But the debate about the new changes in Instagram…

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Building Sales and PR Confidence With Sabina Hitchen

#52 Building Sales and PR Confidence With Sabina Hitchen

By Tracy Matthews / August 2, 2016

Confidence. Either you have it or you don’t… …it’s not one of those things that you can fake. In business, confidence is the key to skyrocketing sales. If you believe in yourself and in your brand then other…

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Building Relationships With Social Influencers To Increase Your Sales

#49 Building Relationships With Social Influencers To Increase Your Sales with Lauren Zavlunov and Jeanne Verger

By Tracy Matthews / July 12, 2016

It looks like this: You see a commercial for Product A on television, and you think that it looks interesting, so you make a mental note to try to look for it later. You log onto your Facebook…

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Developing Blogger Partnerships to Make More Sales With Cassie Boorn

#44 Developing Blogger Partnerships to Make More Sales With Cassie Boorn

By Tracy Matthews / June 7, 2016

Imagine with me for a minute that you have a chunk of free time to sit down and browse the internet. You’re not working, or networking, or even training. You’re just sitting at your computer with time to…

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#34 PR & MARKETING “TODD REED STYLE” WITH LIZ KANTNER

By Tracy Matthews / March 29, 2016

On today’s podcast, I got together with jewelry-lover and trailblazing marketing specialist Liz Kantner to have a very important conversation. That’s right, whip out your pen and paper, because today we’re talking about how to get maximum exposure…

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#31 Jewelry Publicity Trends That are Working Right Now with Olga Gonzalez

By Tracy Matthews / March 8, 2016

Public Relations is a real mixed bag in the jewelry industry. I meet a ton of designers who ignore it all together (not a good idea!). Others know that PR is important to get exposure for their brand,…

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