EP378: 3 Overlooked Website Traffic Sources to Grow Your Online Sales
We’re in the thick of the holiday season right now and this is when the most sales usually happen. And if you’re trying to reach new customers, using paid ads is a great way to reach more people who don’t know your brand yet.
But when you have a small business and you don’t have $5,000 to test on ads or pay marketing agencies, then these 3 platforms are your best bet.
These overlooked website traffic sources will help you get more new customers and provide longevity for your ad efforts.
I feel like a lot of businesses forget about using Google My Business account and Google Performance Max account
If you have a physical store or a studio space, you can hook up your website to Google My Business to get local reviews and rank in local searches. That way, when someone is looking for a jewelry brand in your town, your business will pop up in their search.
On the other hand, Google Performance Max is perfect for retargeting your website to visitors and ranking for keywords, especially in your local area. And the brilliance of this is that it helps position you to be on the top page and get more traction for your business.
These can be styling guides, a quiz, downloadable resources, and lots of different things.
But the key to making lead magnets effective is having an effective email sequence on your backend. Of course, you also have to pay attention to measure your results, like your open rate and click-through rates. That way, you’ll be able to know what to tweak, so you’ll get the most of your ad spend.
This might be one of the most under-utilized and overlooked strategies, but one of the biggest traffic drivers.
Pinterest is designed as a shopping platform. It is made for E-commerce, and hooking it up to your website helps you rank on Google. And when your content gets indexed, they tend to run for a period of time, so that even if your advertised product is sold out, you're still getting traffic to your website.
So make sure Pinterest is plugged into your website so people can share your content and products.
Of course, there are some nuances when using these platforms to drive traffic to your website, and I did a deep dive into these strategies in this podcast.
So make sure to listen to this episode and find out how to get the most cost-effective way and get the maximum effect for your ads effort for your jewelry business.