Search Results: email

#243 Don’t Panic – Here’s What to Do NOW to Save Your Jewelry Business During the Coronavirus Pandemic with Robin Kramer

By Tracy Matthews / March 24, 2020

…Don’t be afraid to spread that positivity! I need email marketing now more than ever, but I haven’t emailed my list in over a year. How do I restart the…

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#257 How To Makeover Your Home Office for More Productivity with Toby Fairley

By Tracy Matthews / June 23, 2020

…have, you know, your direct to consumer customers. And I was just writing an email before this interview, like sharing some stats from our designers and so many of them…

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#278 How to Use Text Message Marketing to Make More Sales

By Tracy Matthews / December 1, 2020

…marketing as high as 98%, compared to an average of 20% for email marketing. The problem is that most start-up brands with small marketing budgets don’t understand how to implement…

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#283 Our Top 5 Marketing Strategies for 2021

By Tracy Matthews / January 5, 2021

…Every jewelry brand should determine the specifics of who their dream customer is and cater their content directly to them in every marketing effort: whether on social media, email messaging,…

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#287 Ask Me Anything About Your Jewelry Business

By Tracy Matthews / February 2, 2021

…small email list, mostly friends and family. What’s the best way to start building more followers for my brand?” A: Build your external following using the resources you already have….

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#313 The 5-Step Holiday Sales Prep Plan

By Tracy Matthews / September 2, 2021

…90 days: social media, email, paid advertising, SMS, collaborations, etc. Sit down and map it out on a calendar, so you can get your content created in advance. Step #4:…

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EP 331: Positioning Your Brand and Sweat Proof Jewelry with OXB

By Tracy Matthews / December 21, 2021

…connection to the brand, so they remained careful in choosing their ambassadors. Effective Digital Strategy “Email list, I think, is the most effective digital strategy always in forever.” Maggie K….

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EP337: Help and Hope for Start-Ups and Makers with Full Time Jobs with Candice Eve Padro

By Tracy Matthews / January 14, 2022

email campaigns that actually got her sales. One of Candice’s favorite things was the time-blocking training led by Coach Dawn. This alone has been one of the biggest factors in…

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EP355: Holiday Publicity Push: PR Success Tips for Jewelry and Product Businesses with Nora Wolf

By Tracy Matthews / May 30, 2022

…time to start thinking about your PR strategy. I sat down with PR expert Nora Wolf to discuss how to prepare for the holiday season and craft email pitches that…

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Tuesday Tip: Quick Tip to Increase Your Average Order Value

By Tracy Matthews / November 29, 2022

…Create a DM, text, or email script for the upsell. Once you have your list ready, it’s time for the scary part (not really!). You’re going to shoot them a…

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