ecommerce
Getting publicity for your jewelry brand is a crucial element of a robust marketing strategy, and the holiday season is the most important time to do it. The top publications have a very long lead time for their…
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Are you building a brand, or are you building a personal brand? A lot of designers are scared to be authentic online. I hear things like, “I’m just selling my products, I don’t need to post pictures of…
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Lately, I’ve been getting tons of questions from designers about how to “crack the code” and get more sales online… If you’ve been a part of the #ThriveTribe for a while now, you can probably guess the first…
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Raise your hand if you’re always working on your marketing, but not always paying attention to the results… No shame, no blame. You have a lot to do in your business, and when you’re doing “all the things,”…
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In the world of e-commerce, content is king. But how do you design a content marketing strategy that fits your brand, draws in your customers, and stands out in a saturated industry? Lacy Boggs is here to tell…
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“Shows are canceled, stores are closed, and sales are down. How do I sell at a time like this?” This sentiment has been popping up all over the jewelry community. It’s a scary and uncertain time, but you…
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Some people think selling fine jewelry online is impossible. Oren Katz from Carbon & Hyde is here to prove them wrong. Born into a family of fine jewelers, Oren Katz and her sister Yarden turned their family-owned traditional…
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Are you struggling to come up with content ideas for your brand? I’m here to help… When someone buys from you, it’s your chance to build a relationship and gain a loyal customer. Content is an empowering way…
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Ever wonder how you’re supposed to convert people who land on your website into actual paying customers? There’s so much talk about getting more website traffic, but there’s a big piece missing in this convo! Most people who…
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Wanna know what’s crazy? Business owners notoriously underutilize their email list. They’re missing out on a HUGE opportunity for growth. This week I chatted with the clever and energetic Tarzan Kay! She might be even more passionate about…
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