sales strategy
This week, I’d like to introduce you to the ultimate duo – and no, they’re not related! Laura Milne and Betsy Milne are transformational business and branding coaches, podcast hosts, and creators behind the growing tribe and coaching…
The weekend of Black Friday and Cyber Monday is probably the most important weekend of the year for small e-commerce business owners. We’re nearing the end of September right now, which means it’s time to spring into action…
What do Beyonce, Erykah Badu, and Zendaya have in common? They all love Lorraine West’s Jewelry. And you’re gonna love her, too! Lorraine and I met at NYC Jewelry Week’s Here We Are event, and I knew right…
It’s that time of year! Small businesses are gearing up for the holiday sales rush. I don’t need to tell you that it’s been a weird year, m’dear. But that doesn’t mean you can’t achieve successful holiday promotions.…
If you couldn’t tell already, I’m something of a virtual trunk show junkie. That means we need to be creative about ways to engage with our Dream Clients – and virtual trunk shows are more relevant than ever.…
Email marketing gets results, plain and simple. When you have direct access to your audience you can grow a business around any product in any economy. I’ve been saying this for years. And whenever I meet someone as…
When was the last time you got a fun surprise in the mail from a brand you like? The truth is, not a lot of companies aren’t sending out snail mail anymore… which makes it the perfect opportunity…
Let’s start the new decade off with a challenge! I love January (even though it’s a slow month for us designers) because it’s an opportunity for a fresh start. Time to refresh your mindset, fast-track your sales, and…
I love it when a skeptical designer enrolls in our program – only to have their business totally transform! That’s exactly what happened to Peggy Houchin, the designer behind Peggy Houchin Jewelry. Peggy came to us because in…
Running a business is a full-time job. There’s so much to keep track of, and it takes serious focus to stay on top of everything. Now imagine running TWO! Introducing, Mary Ann Saville… Mary Ann owns two different…
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