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#227 How One Skeptical Designer Doubled Her Sales This Year By Taking Our Advice

Episode #227


I love it when a skeptical designer enrolls in our program – only to have their business totally transform!


That’s exactly what happened to Peggy Houchin, the designer behind Peggy Houchin Jewelry


Peggy came to us because in her heart she wanted to stay a maker, but she was not getting a return on investment for all the time she was putting into her business.


Contrary to what you may think, I don’t discourage designers from being makers, if that’s what they truly want. You should build a business that aligns with your goals – but it’s important to focus on the tasks that will push you toward those goals.


It’s been six months since Peggy started developing her business with intention, and she’s already increased her online following by 75% and doubled her sales from last year!


She’s still involved with the production of her incredible dinosaur bone jewelry, but she’s totally streamlined her approach to be more efficient and profitable.


Here’s what she has to say about it…


Click here to download the show notes


Get Specific


You can’t hit your goals if you can’t define them. You have to be specific – down to the nitty-gritty details. 


Everybody wants to succeed, but what will it actually take? How much money will you have to make every day to hit your financial goals? What has to be done to make those sales each day?


Peggy defined precisely how much money she wanted to make each month, and started keeping detailed records of her sales. This allowed her to keep track of what’s selling, when, and to who.


Make Less, Charge More


Peggy is a maker at heart. Production is where she feels the most fulfilled. But at some point. she realized if she wanted to be financially rewarded for her hard work, something had to give. 


She needed an effective, resourceful, sustainable way to get through production and make a profit – without burning out.


There are two parts to this. One, production hacks that streamline the process. Two, better pricing that actually reflects the amount of work that goes into each piece.


With these two transformative changes, Peggy is able to make less and charge more for her spectacular jewelry.


Be Consistent


You will be shocked how often following up with existing customers or wholesale accounts leads to another order.


Part of Peggy’s improved record-keeping is following up with her buyers frequently. Her consistency has afforded her significant financial success, and these relationships have proven valuable for expanding her client base.


As she says, the relationships were already there before, but she hadn’t been nurturing them.


This is just the beginning of Peggy’s success. Listen to the full podcast to hear more about how she’s taken off in the past six months, and how you can follow in her footsteps!


What kind of changes would you see in your biz if you committed to these three things? 


Just something to think about…


See you next week!


xo, Tracy


Sponsor Spotlight!


Being self-employed comes with a host of challenges. It’s a struggle if you can’t count on money coming in at a consistent rate.


That’s the main focus of our 8-week program, Laying the Foundation – helping you make consistent sales you can count on.


This is the very same program Peggy enrolled in that totally transformed her biz…


Now is the time to join, because on January first we’re doubling the price of the program. That means it’s your last chance to get it at this price!


To learn more about it, click here!


Links:


Peggy Houchin Jewelry


Laying the Foundation


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