Tracy Matthews

#273 3 Ways to Identify If Your Marketing is Working or a Waste of Time

By Tracy Matthews / October 13, 2020

Raise your hand if you’re always working on your marketing, but not always paying attention to the results… No shame, no blame. You have a lot to do in your business, and when you’re doing “all the things,”…

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#258 Birthday Episode – Change Your Story with Jason Ayers

By Tracy Matthews / June 30, 2020

Happy Birthday to Flourish & Thrive Academy! 8 years ago Robin and I committed to demystifying the jewelry industry and helping designers find their spark and build businesses that support their creativity. Since then, F&TA has undergone a…

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#257 How To Makeover Your Home Office for More Productivity with Toby Fairley

By Tracy Matthews / June 23, 2020

Whether you’re working from home for the first time or trying to improve your established home office habits, this is the episode for you. Finding your groove while working from home has been a creative challenge facing jewelerypreneurs…

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#256 Core Values and How to Position Your Brand to Align with Them

By Tracy Matthews / June 16, 2020

I want to do something a little different this week… 2020 has been a year of reflection and change for me, and I hope it has been for you, too.  So I decided to reevaluate and get real…

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#255 From Burnout to Business Bliss with Jennifer Dawes

By Tracy Matthews / June 2, 2020

What happens when you’re doing the thing you’re supposed to love but the stress of it is taking a toll on your personal life? Business burnout is no joke! Sometimes you may even want to give up. But…

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#254 How to Use Tik Tok For Your Jewelry or Creative Product Business with Elise Darma

By Tracy Matthews / May 26, 2020

How do you achieve freedom and financial independence? By taking risks. Elise Darma rebelled against her traditional upbringing and chose the freedom to travel instead of being tied down to a job.  She made her dream come true…

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#253 Mind-Blowing Success Stories to Inspire You with Robin Kramer

By Tracy Matthews / May 19, 2020

What’s the most important tool to set yourself up for success? A good support network. Here at the Flourish and Thrive Academy, we aim to create antifragile businesses that can survive anything. Robin Kramer is my dear friend…

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#252 The Fine Jewelry Virtual Trunk Show That Brought in 39K in 2 Hours with Shehana Kimiangatau

By Tracy Matthews / May 12, 2020

Many designers feel weird about selling right now, but now is the time for online businesses to grow in a major way. People are cooped up at home and are shopping online more than ever.  With so many…

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#251 How to Host Your Own Virtual Art Fair with Ana Maria Andricain

By Tracy Matthews / May 5, 2020

People are doing amazing things with their businesses right now!  Many designers have actually increased their sales during this uncertain time by pivoting their business models and utilizing creative strategies to sell online. Adaptation, creativity, and collaboration have…

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#248 6 Online Sales Strategies that Are Working Now

By Tracy Matthews / April 14, 2020

I want to tell you something: it’s OKAY if you’re feeling overwhelmed right now. The changes we’re experiencing are causing a lot of fear and uncertainty and I understand how that might paralyze you and keep you feeling…

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