Tracy Matthews

The Desired Brand Effect Press Release Gets Picked Up By Yahoo, PR Web, and ArtfixDaily

By Tracy Matthews / November 29, 2021

After 25 years in the jewelry industry, Tracy Matthews is sharing everything she’s learned to help business owners overcome the challenges of growing a brand online. Ideating, writing, and publishing The Desired Brand Effect: Stand Out In A…

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The Desired Brand Effect by Tracy Matthews Featured in JCK Online Magazine

By Tracy Matthews / November 29, 2021

Since it’s publication on November 9th, The Desired Brand Effect has been making waves in the industry. The book even landed an editorial feature in JCK Online Magazine, titled “Jeweler Pens Book To Help Other Creatives Build Strong…

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Bonus Episode: Happy Thanksgiving + Gratitude Practice

By Tracy Matthews / November 25, 2021

Happy Thanksgiving m’dear!  Whether you celebrate the traditional holiday or not, I want you to know that I’m beyond grateful for you and the Flourish & Thrive Community. Before we launch into the chaos that is the Black…

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#326 Perceived Value is an Inside Job with Allyson Hayes

By Tracy Matthews / November 23, 2021

Could you be hurting your sales by pricing your jewelry too low? It might sound counter intuitive, but it happened to Allyson Hayes. Allyson is an amazing designer from our community, and the founder of Precious Elements Designs.…

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Podcast episode 325 Shop 1 in 5 Small Business Directory

#325 Shop One in Five (Small Businesses) This Holiday Season

By Tracy Matthews / November 16, 2021

The biggest pain point for small business owners to make more sales online is the struggle to get exposure. Jacqueline Snyder and Minna Khounlo-Sithep, co-hosts of The Product Boss podcast and small business owners themselves, are rocking the…

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#278 How to Use Text Message Marketing to Make More Sales

By Tracy Matthews / December 1, 2020

Quick question: How many hours a day do you have your cell phone on you?  If you’re anything like me, you’re probably glued to your phone all the time. And we’re not alone! While our phone addiction is…

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#277 Conversations and Community Building on Social with Laura Milne and Betsy Milne from Luscious Hustle

By Tracy Matthews / November 24, 2020

This week, I’d like to introduce you to the ultimate duo – and no, they’re not related! Laura Milne and Betsy Milne are transformational business and branding coaches, podcast hosts, and creators behind the growing tribe and coaching…

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#276 The Evolution of the Bijules Incubator with Jules Kim

By Tracy Matthews / November 17, 2020

From designing golden pasties for Cardi B to mentoring up-and-coming designers, Jules Kim of Bijules does it all!  I just love when I get the opportunity to sit down with a really successful jewelry designer for a casual…

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#275 How to Improve Your Website Conversions with Reese Spykerman

By Tracy Matthews / November 10, 2020

Is your website bringing in consistent sales or losing customers at first glance? Did you know that even some of the biggest brands get key parts of their websites wrong and lose leads and sales?  Reese Spykerman is…

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#274 Here’s What to Focus On to End the Year Strong

By Tracy Matthews / November 3, 2020

Click here to download the show notes

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