Showing by category: Public Relations

#94 How to Attract Massive Publicity by Applying for Grants and Awards
“Fake it ‘til you Make it” I used to say that to my yoga students all of the time when I would teach them arm balances. Guess what, it works! They would believe they could levitate and eventually they did. Do you get uncomfortable at the thought of faking it till you make it? I see it this way… If you’re ac [READ MORE]
#90 10 Content Creation Ideas to Promote Your Next Jewelry Launch
There are so many fun and unique Holidays to plan promotions around! It’s not just during December. People go nuts over National Siblings Day or National Dog Day! No matter the Holiday or event, there’s one piece of the puzzle you can’t afford to forget! Content. You might be thinking, “I sell jewelry, why is co [READ MORE]
#86 How to Get Your Jewelry on Celebrities for Free
As a jewelry designer, you can’t help but notice it on everyone. For you, red carpets are not so much about music, movies, or’s all about the jewelry! Can I get a hellz yeah?! I can totally relate. For the longest time, I wanted to be the designer worn by celebrities. But I didn’t know the first thing ab [READ MORE]
#82 Top Questions From the Jewelry Brand Makeover Bootcamp Answered
Have you ever wondered to yourself, How are other jewelry designers running their business? Do you wish you could peek over the shoulder of a super successful six-figure designer and get a glimpse of how they’re getting sales and exposure? Our Jewelry Brand Makeover Bootcamp just ended. We helped over 4,000 designers in ou [READ MORE]
#74 How to Make More, Sell More, and Get Noticed This Year
Think back to the last time you sold at a jewelry show. What do you do when someone comes up to your booth? Did you hide? I know you didn’t … but I’ve totally seen designers do that. I never understand that reaction because the whole point of doing a show is to get noticed, sell, and make money! If you’re not doing [READ MORE]
#65 Last Minute PR Placement Tips and Strategies for Holiday Sales into 2017 with Sabina Hitchen
If you haven’t got any PR lined up for your holiday sales… You’ve still got time! You read that right, even if you haven’t started on your 2016 holiday season PR plan… ...there’s still time to get your jewelry featured on television, blogs and local publications. It’s called short lead PR, and it’s more pr [READ MORE]
#62 How to Pivot Your Jewelry Business Direction Practically and Patiently
There aren’t many things worse than feeling trapped, especially by your business. Have you ever felt like your business is was dragging you down? You’re not alone…. I was talking to one of our mastermind designers the other day. She was so relieved because she pivoted her business model this year. After she closed d [READ MORE]
#60 How to Use Instagram to Spike Your Holiday Sales with Melissa Camilleri
Now that F&TA Live is over...there is only one thing I’m thinking about…. The big debate…. No, not the presidential debate last night (not going to get political here).... But the debate about the new changes in Instagram and how that’s going to affect holiday sales. Debates and elections aside...there’s no ques [READ MORE]

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