Tracy Matthews
#217 How One Designer Increased Her Sales by 47% After the Tragic Loss of Her Mother with Twyla Dill
I am constantly blown away by the resilience and creativity from the designers in our community. Twyla Dill is one radiant example. While living in Turkey, Twyla learned how to make Oya, a delicate lace crocheted from thread.…
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We both know that selling at shows can be back-breaking work, m’dear. And it doesn’t get easier as you get older… trust me. Plus, what would happen to your biz if you had to take a break and…
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What makes a jewelry designer successful? Is it talent? Hard work? Luck? Not even close! If being talented and working hard was all it takes to make it in the jewelry biz… most jewelry designers would be successful.…
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There’s nothing better than a jewelry designer who not only loves what they do but makes their work extra special by creating meaningful pieces. That’s why I can’t wait to share this story with you. Meet Dawn Vizzi…
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Are you struggling to come up with content ideas for your brand? I’m here to help… When someone buys from you, it’s your chance to build a relationship and gain a loyal customer. Content is an empowering way…
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Today we’re going to talk about a remarkable woman who started with a struggling business… But with hard work, determination, and tons of support from a community of talented individuals in the jewelry-making industry, she turned her business…
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Ever wonder how you’re supposed to convert people who land on your website into actual paying customers? There’s so much talk about getting more website traffic, but there’s a big piece missing in this convo! Most people who…
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Slowly but surely, summer is winding down… In our industry, the summer season is often one of plans and strategy. With the busy holidays ahead, I’m gonna guess you’ve been thinking about how to ramp up your sales…
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Today I wanted to share how a high school English teacher transformed into the Creative Visionary of her own jewelry-making business. I’m sharing Melissa’s story because not only is it inspiring, but it shows you that with the…
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For most designers, making a $100,000 salary is what it will take for you to quit your job or achieve your goals. I hear it all the time. “Tracy, I want to make $100,000 a year. What does…
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