Sales & Marketing
Did you know that getting your jewelry in the media not only increases exposure and brand awareness, but can also increase your sales too? It’s true! During the Tracy Matthews Designs days, my jewelry was frequently featured in…
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What would you do if you could easily triple your sales and number raving fans over last year? It’s a fact that the holiday season can account for nearly 50% of annual revenue for most jewelry businesses. What…
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July is the start of the third quarter and before you know it the holiday season is going to be here. When I had my wholesale and RTW jewelry business, the last 4 months of the year always…
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This is a guest post by Jess Van Den, the maker of Epheriell jewelry & the founder and editor of Create & Thrive, the site where you can learn how to turn your handmade hobby into a thriving…
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Are you tired of sending emails to buyers and only getting crickets in response? We know! It can feel frustrating and defeating. Over the past several years, the retail landscape has changed and it has become increasingly more…
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Over the years, I’ve been super curious about what makes ONE designer a success while another with equal talent never goes anywhere… One is inducted into the CFDA and another can’t get a store to return her email.…
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By Robin Kramer It’s time! The sales are coming in, your business is booming and you are at a point in your jewelry business where you need to hire someone in order to keep the momentum building. Lucky…
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Do you ever feel like you are not reaping the benefits of your hard work? Sales are strong and orders orders are coming in, but for some reason you don’t seem to be making the profits that you…
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Are you wondering how all the buzz about identifying your dream client actually helps you get more sales and more raving fans? Identifying your DREAM client is one of the most important things you will do for your…
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I’ve been getting a lot of the same questions about Marie Forleo’s B-School and since enrollment is closing tomorrow, march 5th at 5 pm EST, I wanted to address a couple of the questions I’ve been getting. Watch…
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