Sales & Marketing

The Formula for a Stellar Press Pitch Letter

By Tracy Matthews / August 5, 2014

Did you know that getting your jewelry in the media not only increases exposure and brand awareness, but can also increase your sales too? It’s true! During the Tracy Matthews Designs days, my jewelry was frequently featured in…

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The Strategies That Are Helping Jewelry Designers Triple Their Holiday Sales

By Tracy Matthews / July 22, 2014

What would you do if you could easily triple your sales and number raving fans over last year? It’s a fact that the holiday season can account for nearly 50% of annual revenue for most jewelry businesses. What…

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How to Plan a Holiday Sales Cycle That Increases Your Revenue by 50% Over Last Year

By Tracy Matthews / July 8, 2014

July is the start of the third quarter and before you know it the holiday season is going to be here. When I had my wholesale and RTW jewelry business, the last 4 months of the year always…

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5 Mistakes Designers Make when Photographing Jewellery

By Tracy Matthews / June 24, 2014

This is a guest post by Jess Van Den, the maker of Epheriell jewelry & the founder and editor of Create & Thrive, the site where you can learn how to turn your handmade hobby into a thriving…

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How to Get a Retail Buyer’s Attention (and Get Them To Email You Back)

By Tracy Matthews / June 17, 2014

Are you tired of sending emails to buyers and only getting crickets in response? We know! It can feel frustrating and defeating. Over the past several years, the retail landscape has changed and it has become increasingly more…

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Attributes for Success Stolen from Famous Jewelry Designers

By Tracy Matthews / June 3, 2014

Over the years, I’ve been super curious about what makes ONE designer a success while another with equal talent never goes anywhere… One is inducted into the CFDA and another can’t get a store to return her email.…

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5 Things to Consider Before You Hire Employees or Contractors for Your Jewelry Business

By Tracy Matthews / May 27, 2014

By Robin Kramer It’s time! The sales are coming in, your business is booming and you are at a point in your jewelry business where you need to hire someone in order to keep the momentum building. Lucky…

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3 Easy Steps You Can Take That Will Create More Time and Increase Your Profits

By Tracy Matthews / April 1, 2014

Do you ever feel like you are not reaping the benefits of your hard work? Sales are strong and orders orders are coming in, but for some reason you don’t seem to be making the profits that you…

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How Identifying Your DREAM Client Attracts More Sales

By Robin Kramer / March 25, 2014

Are you wondering how all the buzz about identifying your dream client actually helps you get more sales and more raving fans? Identifying your DREAM client is one of the most important things you will do for your…

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B-School Questions Answered + Bonus Suite Detail

By Tracy Matthews / March 4, 2014

I’ve been getting a lot of the same questions about Marie Forleo’s B-School and since enrollment is closing tomorrow, march 5th at 5 pm EST,  I wanted to address a couple of the questions I’ve been getting. Watch…

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