Sales & Marketing

Attributes for Success Stolen from Famous Jewelry Designers

By Tracy Matthews / June 3, 2014

Over the years, I’ve been super curious about what makes ONE designer a success while another with equal talent never goes anywhere… One is inducted into the CFDA and another can’t get a store to return her email.…

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5 Things to Consider Before You Hire Employees or Contractors for Your Jewelry Business

By Tracy Matthews / May 27, 2014

By Robin Kramer It’s time! The sales are coming in, your business is booming and you are at a point in your jewelry business where you need to hire someone in order to keep the momentum building. Lucky…

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3 Easy Steps You Can Take That Will Create More Time and Increase Your Profits

By Tracy Matthews / April 1, 2014

Do you ever feel like you are not reaping the benefits of your hard work? Sales are strong and orders orders are coming in, but for some reason you don’t seem to be making the profits that you…

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How Identifying Your DREAM Client Attracts More Sales

By Robin Kramer / March 25, 2014

Are you wondering how all the buzz about identifying your dream client actually helps you get more sales and more raving fans? Identifying your DREAM client is one of the most important things you will do for your…

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B-School Questions Answered + Bonus Suite Detail

By Tracy Matthews / March 4, 2014

I’ve been getting a lot of the same questions about Marie Forleo’s B-School and since enrollment is closing tomorrow, march 5th at 5 pm EST,  I wanted to address a couple of the questions I’ve been getting. Watch…

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5 Things Missing From Your Jewelry Website That Are Costing You Sales

By Tracy Matthews / March 4, 2014

Are you struggling with website sales? Do you wonder HOW to get people who browse on your site to actually buy? The good news is, you are not alone. We seem to hear this a lot from jewelry…

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How Participating in Community Increases Sales and Gets You More Raving Fans

By Cindy Bidar / January 21, 2014

Have you ever wondered what sets successful jewelry designers apart from those who can barely get their feet off the ground? When I started out in the jewelry industry 20 years ago, it seemed like designers were popping…

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10 Areas to Reevaluate in Your Jewelry Business to Attract Your DREAM Clients

By Tracy Matthews / December 31, 2013

No matter where you are in business, there are always times where you feel stuck. Your message isn’t connecting. Sales are starting to slump. Over our years in business, Robin and I can attribute this feeling to one…

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Why Goal Setting for Your Jewelry Business is “BS” Unless You Do This First!

By Tracy Matthews / December 17, 2013

It’s time! 2013 is coming to an end and it is the perfect time to step back and take a good look at your jewelry business. I know what you’re thinking… I’m tired and it’s the busiest time…

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Instagram Tactics that Convert to Sales

By Tracy Matthews / December 10, 2013

…from the jewelry designers that are using them… Today we wanted to tackled a topic that is huge these days: how is a jewelry designer to convert sales by using Instagram? It’s quote possible you are using Instagram,…

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