Sales & Marketing

3 Questions to Ask Yourself Before You Invest In a Trade Show

By Sharon Kwon / November 4, 2014

It’s an age old question: Are trade shows really worth the investment? I LOVE tradeshows! In fact, back in the day, my friends and I called ourselves “trade show carnies” because we had experienced, seen, and witnessed everything!…

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20 Years and $5 Million in Sales: What I Wish I’d Known Sooner

By Sharon Kwon / October 14, 2014

I’ve been in the jewelry business for over 20 years. I think about my journey all of the time, so a few days ago, just for fun, I decided to crunch some numbers. I grabbed my records, starting…

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Email Opt-in Ideas for Jewelry Designers

By Sharon Kwon / October 7, 2014

Just curious: How are you capturing visitors and browsers on your jewelry website? Creating a compelling, brand relevant opt-in offer is essential to staying in touch with potential clients who aren’t ready to buy. Ciao from Italia! One…

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Tips On How to Sell Luxury Jewelry Online Successfully

By Sharon Kwon / September 30, 2014

Greetings from Italy… I’ve been here for a few days enjoying Italian food and wine and beautiful Italian fashion. While I was in Rome, I was gazing into the Buccelatti windows drooling over a beautiful emerald and diamond…

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How to Close the Sale

By Sharon Kwon / September 23, 2014

Quick Question: How many times has a client admired your work, told you how much they loved your designs but then walked away without purchasing? Getting clients to look at your work and engage is not enough…if you…

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How to Talk About Your Jewelry Designs (without feeling Skeevie)

By Sharon Kwon / September 16, 2014

Do you agree? Talking about your jewelry designs can be totally nerve-wracking! When I was first starting out as a designer, I was VERY sensitive about my work. It felt totally weird and even a little skeevie to…

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Sales Strategies for Shy People Stolen from Yoga

By Sharon Kwon / September 9, 2014

In a few weeks, I am heading to a Yoga Retreat in Italy…and I am beyond excited. Yoga has influenced my life in so many ways. In fact, it’s helped me in ways I never expected, even sales.…

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Summer Sales Resource Roundup

By Sharon Kwon / August 26, 2014

Tis’ the season to ignite your sales initiatives for the Holiday season! Trade shows are winding down for Fall/Resort 2014 and stores are placing their wholesale orders now through September. Even if you don’t desire to wholesale your…

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The Sales Email Formula

By Sharon Kwon / August 12, 2014

Are you ready to wholesale your work but aren’t getting a response from buyers? Writing sales emails for wholesale outreach shouldn’t be daunting or take a TON of time. With the right formula, crafting sales emails to your…

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The Formula for a Stellar Press Pitch Letter

By Tracy Matthews / August 5, 2014

Did you know that getting your jewelry in the media not only increases exposure and brand awareness, but can also increase your sales too? It’s true! During the Tracy Matthews Designs days, my jewelry was frequently featured in…

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