Sales & Marketing
Several years ago, I landed a HUGE order for QVC. I was so excited to be working with them, as it was going to open up my designs to an entire NEW breed of clients. Before my first…
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Selling your designs via wholesale is the best ways to grow your brand and gain more exposure. However, without a good line sheet, you’ll likely not make it very far. Your line sheet is your MOST powerful selling…
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Robin & I just love celebrating YOU, our loyal community of designers! Here in United States, one of our favorite national holidays is Thanksgiving! We in the jewelry industry knows exactly what that means: Black Friday, Small Business…
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It’s an age old question: Are trade shows really worth the investment? I LOVE tradeshows! In fact, back in the day, my friends and I called ourselves “trade show carnies” because we had experienced, seen, and witnessed everything!…
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I’ve been in the jewelry business for over 20 years. I think about my journey all of the time, so a few days ago, just for fun, I decided to crunch some numbers. I grabbed my records, starting…
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Just curious: How are you capturing visitors and browsers on your jewelry website? Creating a compelling, brand relevant opt-in offer is essential to staying in touch with potential clients who aren’t ready to buy. Ciao from Italia! One…
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Greetings from Italy… I’ve been here for a few days enjoying Italian food and wine and beautiful Italian fashion. While I was in Rome, I was gazing into the Buccelatti windows drooling over a beautiful emerald and diamond…
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Quick Question: How many times has a client admired your work, told you how much they loved your designs but then walked away without purchasing? Getting clients to look at your work and engage is not enough…if you…
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Do you agree? Talking about your jewelry designs can be totally nerve-wracking! When I was first starting out as a designer, I was VERY sensitive about my work. It felt totally weird and even a little skeevie to…
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In a few weeks, I am heading to a Yoga Retreat in Italy…and I am beyond excited. Yoga has influenced my life in so many ways. In fact, it’s helped me in ways I never expected, even sales.…
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