Sales & Marketing

10 Under-Utilized Strategies to Double Your Holiday Sales

By Sharon Kwon / July 28, 2015

Man it’s H-O-T here in NYC so… You might think we are crazy to be talking about Holiday Sales in July! Well, we aren’t… LOL… Did you know that most buyers place their jewelry orders for the Fall…

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How to Rock Your Holiday Marketing Plan: Made Simple

By Sharon Kwon / July 21, 2015

When I had my first HUGE month in my custom jewelry business, I blew my goal out of the water. Honestly, I couldn’t believe it! I, by FAR, exceeded my expectation of what I was actually capable of.…

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Holiday Warning! Important Dates to Hit to Maximize Holiday Sales!

By Sharon Kwon / July 14, 2015

Question: When are you at your busiest in your jewelry business? What time of year are your sales booming? If you are like MOST jewelry designers and makers, I’m willing to bet that for MOST of you, the…

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How to Find Out What Your DREAM Clients Really Want

By Sharon Kwon / May 19, 2015

Have you ever wondered about what your best customers REALLY want from you? If you’re struggling to figure it out, you might not be asking the right questions! Or any questions at all! One challenge I faced when…

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Don’t Make These ANNOYING Mistakes When Pitching to Stores

By Sharon Kwon / May 12, 2015

Building the wholesale side of your jewelry business is a great way to diversify your revenue and grow your brand! However, it’s really easy to annoy buyers when you are first venturing out and selling to stores. Let…

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Healthy Cash Flow: The Lifeblood of Your Business

By Sharon Kwon / April 28, 2015

It wasn’t that long ago that I was racking up credit card debt to fund my business.  I got myself into a lot of trouble at one point and that’s why these days, I run my business on…

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How Strong Viewpoints Increase Your Sales

By Sharon Kwon / February 3, 2015

Have you ever worried that having a STRONG opinion might turn off DREAM buyers? Or maybe you are worried about taking design risks because it’s too “OUT there” and it might affect your sales? Although it might seem…

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What selling on QVC taught me about Value (and how to communicate it)

By Sharon Kwon / January 13, 2015

Several years ago, I landed a HUGE order for QVC. I was so excited to be working with them, as it was going to open up my designs to an entire NEW breed of clients. Before my first…

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The Essentials to Designing a Better Line Sheet that Buyers Notice

By Sharon Kwon / December 9, 2014

Selling your designs via wholesale is the best ways to grow your brand and gain more exposure. However, without a good line sheet, you’ll likely not make it very far. Your line sheet is your MOST powerful selling…

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The Importance of Celebrating Your Customers

By Sharon Kwon / November 25, 2014

Robin & I just love celebrating YOU, our loyal community of designers! Here in United States, one of our favorite national holidays is Thanksgiving! We in the jewelry industry knows exactly what that means: Black Friday, Small Business…

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