Testimonials

#289 5 Tips for Jewelry Designers to Write Emails That Convert

By Tracy Matthews / February 16, 2021

How often are you emailing your list? The answer is, probably not enough. It might surprise you, but 2020 showed us time and time again that email marketing is vital for making more direct-to-consumer sales online.  The designers…

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#288 Do Less in 2021 with Kate Northrup

By Tracy Matthews / February 9, 2021

I think it’s fair to assume we’d all be happy doing a little less in our business.  Balancing work and wellness is an ongoing struggle for most small business owners; it’s the #1 problem new students in our…

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#287 Ask Me Anything About Your Jewelry Business

By Tracy Matthews / February 2, 2021

I’m in a great mood today, m’dear! We just wrapped up our Marketing Makeover Challenge with an amazing masterclass, and it was a huge hit in the community.  During the challenge, I hosted a live Q&A for designers…

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#286 Before & After Laying the Foundation: Hear from 4 Students

By Tracy Matthews / January 26, 2021

After such an unpredictable year, I know a lot of makers may find themselves asking, “Is it really worth it to keep investing in my business?” Today I hope I can show you why the answer should be…

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#285 How this Designer Built a Values-Driven Business and More Than Doubled Her Sales this Year with Alyssa Miner

By Tracy Matthews / January 19, 2021

If you think getting clear on your brand values doesn’t need to be a priority, get ready to change your mind, m’dear. I’ve got an inspiring interview for you today. Alyssa Miner is a Laying the Foundation grad…

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#284 5 Reasons Your Marketing Isn’t Working with Alison Haselden

By Tracy Matthews / January 12, 2021

I’m super excited to share this episode with you, m’dear. Not only do I have an amazing guest this week, but we’re also talking about one of the most important topics for the new year: marketing. That’s right,…

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#283 Our Top 5 Marketing Strategies for 2021

By Tracy Matthews / January 5, 2021

Happy new year, m’dear! I’ve never been so excited to say that, to be honest. I’m so ready to leave 2020 in the past and look forward to a brighter future. There’s a lot to be said about…

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#282 How to Find Your North Star and Align With What Matters with Jason Ayers

By Tracy Matthews / December 29, 2020

I think I can speak for almost everyone when I say: it’s been an incredibly tough year. I spent the first few months scrambling to make rapid adjustments and meet the unprecedented and ever-changing needs of my community.…

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#281 7 of My Fave Books for Holiday Downtime Reading Pleasure

By Tracy Matthews / December 22, 2020

There’s so much to look forward to about the holiday season. Gift exchanges, tasty food, time with loved ones… and some well-deserved downtime. It’s the perfect time to kick back, relax, and actually read for fun – not…

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#280 3 Tips to Set Boundaries Between Work and Personal Life

By Tracy Matthews / December 15, 2020

Let’s talk about boundaries. Fostering a healthy work-life balance is really hard, especially as a small business owner. When your work is your passion, it’s so easy for the boundaries between your work life and your personal life…

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