#284 5 Reasons Your Marketing Isn’t Working with Alison Haselden
I’m super excited to share this episode with you, m’dear.
Not only do I have an amazing guest this week, but we’re also talking about one of the most important topics for the new year: marketing.
That’s right, I’m sitting down with our very own Flourish & Thrive Academy Marketing Director, Alison Haselden.
She’s the brains behind our upcoming Marketing Makeover Challenge.
January is all about rethinking and reimagining your marketing. But before you build new plans and strategize, it’s important to reflect on what’s not working.
That’s the key to growth.
As long as you’re looking to grow your business, there’s always room for improvement. So let’s sit down and talk about the 5 reasons your marketing might not be working…
You Don’t Know Your Audience
You can’t create winning content if you don’t know who it is for.
If you’re speaking too generically, or to the WRONG audience, you could be accidentally turning away your dream customers.
Think of them like a real person. Who are they, what do they care about? What do they want that you can provide – and this goes beyond just jewelry into adjacent interests. Do they all watch The Bachelor? How can you create a fun social media post that ties the two together?
You’re Afraid to Put Yourself Out There
One of the best ways to build a brand is through a personal connection. Your Dream Clients want to connect with your brand through you.
That means showing up as yourself in photos and videos on your website, social media feeds, and so on.
So many folks are afraid to show up online, and let their fears keep them from finding greater success.
Start easy by putting out one video on your story per week, one main feed video per month, and work your way up from there.
Trust me, your engagement will benefit.
You’re Not Testing and Adjusting
This is the whole reason we covered this topic today…
When is the last time you’ve taken a hard look at your marketing strategy to identify your strengths and weaknesses?
It’s important to check your analytics to see what’s working really well, what could use some testing to improve, and what is not resonating with your audiences and should be ditched.
Pivoting your strategy isn’t failure, it’s growth!