COVID-19

#323 Shows Are Back! It’s How You Leverage Them That Matters with Ana Maria Andricain

By Tracy Matthews / November 2, 2021

Great news, everyone, shows are back! In-person art fairs and trunk shows are back in full swing. They can be a huge asset for your business, or a total money pit — it all depends on how you…

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#287 Ask Me Anything About Your Jewelry Business

By Tracy Matthews / February 2, 2021

I’m in a great mood today, m’dear! We just wrapped up our Marketing Makeover Challenge with an amazing masterclass, and it was a huge hit in the community.  During the challenge, I hosted a live Q&A for designers…

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#285 How this Designer Built a Values-Driven Business and More Than Doubled Her Sales this Year with Alyssa Miner

By Tracy Matthews / January 19, 2021

If you think getting clear on your brand values doesn’t need to be a priority, get ready to change your mind, m’dear. I’ve got an inspiring interview for you today. Alyssa Miner is a Laying the Foundation grad…

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#282 How to Find Your North Star and Align With What Matters with Jason Ayers

By Tracy Matthews / December 29, 2020

I think I can speak for almost everyone when I say: it’s been an incredibly tough year. I spent the first few months scrambling to make rapid adjustments and meet the unprecedented and ever-changing needs of my community.…

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#252 The Fine Jewelry Virtual Trunk Show That Brought in 39K in 2 Hours with Shehana Kimiangatau

By Tracy Matthews / May 12, 2020

Many designers feel weird about selling right now, but now is the time for online businesses to grow in a major way. People are cooped up at home and are shopping online more than ever.  With so many…

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#251 How to Host Your Own Virtual Art Fair with Ana Maria Andricain

By Tracy Matthews / May 5, 2020

People are doing amazing things with their businesses right now!  Many designers have actually increased their sales during this uncertain time by pivoting their business models and utilizing creative strategies to sell online. Adaptation, creativity, and collaboration have…

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#250 How to Navigate Closures in Your Brick and Mortar Retail Store

By Tracy Matthews / April 28, 2020

In times of financial uncertainty and online-only shopping, jewelry can still thrive. Merging creative marketing solutions with the adaptation of online retail, independent jewelry designers who once relied on in-store sales are able to both stay afloat financially…

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#249 Overcoming Anxiety and Taking Calculated Risks with Sarah McAleer

By Tracy Matthews / April 21, 2020

Nothing makes me happier than seeing a jewelry designer move from a place of uncertainty to a place of power. It happens when you overcome your fears to take calculated risks that move your business into action. Meet…

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#248 6 Online Sales Strategies that Are Working Now

By Tracy Matthews / April 14, 2020

I want to tell you something: it’s OKAY if you’re feeling overwhelmed right now. The changes we’re experiencing are causing a lot of fear and uncertainty and I understand how that might paralyze you and keep you feeling…

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#247 Stop Checking Your Likes with Susie Moore

By Tracy Matthews / April 7, 2020

It’s time for you to show up for your business without worrying about what the external world thinks. That’s what Susie Moore is all about! She’s a life coach, author, and good friend of mine. And she came…

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