email

image of jewelry and banner with the top email marketing platforms

The Top 4 Email Marketing Platforms for Jewelry Designers

By Tracy Matthews / January 13, 2021

Congrats! If you found your way here, that means you must be serious about taking your jewelry or creative product business to the next level with email marketing. Every thriving business utilizes multiple marketing channels to create sales…

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image of woman sending emails about her jewelry brand

5 Tips for Writing Emails That Convert for Creative Businesses

By Tracy Matthews / January 13, 2021

The right email marketing strategy is sure to make a difference in your efforts. But, your emails still need to show your product in the best light possible and convert your readers into paying shoppers. Fortunately, there are…

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Is Your Website Helping or Hurting You?

By Tracy Matthews / July 18, 2019

Everyone is crazy about traffic… At least, the kind that happens online. Countless designers have approached me lamenting their lack of website traffic and online sales.  And who can blame them? That’s all anyone talks about. “Run ads!…

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Email Opt-in Ideas for Jewelry Designers

By Sharon Kwon / October 7, 2014

Just curious: How are you capturing visitors and browsers on your jewelry website? Creating a compelling, brand relevant opt-in offer is essential to staying in touch with potential clients who aren’t ready to buy. Ciao from Italia! One…

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The Sales Email Formula

By Sharon Kwon / August 12, 2014

Are you ready to wholesale your work but aren’t getting a response from buyers? Writing sales emails for wholesale outreach shouldn’t be daunting or take a TON of time. With the right formula, crafting sales emails to your…

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How to Get a Retail Buyer’s Attention (and Get Them To Email You Back)

By Tracy Matthews / June 17, 2014

Are you tired of sending emails to buyers and only getting crickets in response? We know! It can feel frustrating and defeating. Over the past several years, the retail landscape has changed and it has become increasingly more…

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How to Create an Awesome Newsletter (that people read)

By Tracy Matthews / November 26, 2013

We can’t believe how quickly the holiday season approached! As you know, it’s all about making sales happen from this point forward. The mad rush of holiday shopping starts on Thanksgiving weekend in the US with sales like…

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