Sales & Marketing
Now that F&TA Live is over…there is only one thing I’m thinking about…. The big debate…. No, not the presidential debate last night (not going to get political here)…. But the debate about the new changes in Instagram…
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Who do you turn to when you have a question about your jewelry biz? When I was first starting out as a designer, I turned to my friend Suzi, who was a sweater designer. She had been…
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Curious, have you ever heard about how Robin & I met? Guesses? Well, you might have heard this story before but we met at a trade show in 2006 called the ENK Accessories Circuit Show. …
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Do one thing every day that scares you EVERY. SINGLE. DAY. That was a big lesson learned from my sister. When she worked for me back in the TMD, Inc. days, she had screensaver that taunted…
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Confidence. Either you have it or you don’t… …it’s not one of those things that you can fake. In business, confidence is the key to skyrocketing sales. If you believe in yourself and in…
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Before we get started today, find your pulse. Really, do it…feel it beat for a few seconds. What your pulse is for your body, sales are for your jewelry biz. Sales are the lifeblood of…
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My grandfather used to always tell me “the earlybird gets the worm.” I never totally understood what they meant (even though he woke at 3 am most of his life)… …until my first holiday season with…
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It looks like this: You see a commercial for Product A on television, and you think that it looks interesting, so you make a mental note to try to look for it later. You log onto…
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Have you ever head of the 80/20 rule? Here it is – 80% of your business comes from 20% of your audience. Whoa. And this is why: it’s so much easier (and cheaper) to cultivate…
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On today’s podcast, I got together with jewelry-lover and trailblazing marketing specialist Liz Kantner to have a very important conversation. That’s right, whip out your pen and paper, because today we’re talking about how to get maximum…
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